Shoddy data spills 20% of marketing spend down drain
The pursuit of quality marketing data may have started even before Stan Rapp and the late Lester Wunderman were growing…
data-driven marketing
How to ensure data-driven tech is not a flash in the pan
With Dmexco 2019 just around the corner, there is an air of expectation of what will be the most hotly…
£100m Brexit blitz nightmare for direct mail industry
The Government’s £100m Get Ready for Brexit campaign, designed to unite the country ahead of the October 31 Halloween “Exit Day”,…
Epsilon flexes data muscle as Publicis retains Novartis
Publicis Group’s $3.95bn (£3.1bn) acquisition of Epsilon – claimed to provide clients with “data capabilities that are second to none”…
Brands big and small flock to data-led addressable TV
Adland might find it unpalatable that data is now king but even die-hard Madmen will now be forced to admit…
Co-op delves into data to serve ads come rain or shine
August might be turning into a washout for many parts of the country but the Co-op is aiming to prove it…
Government confirms £138m spend on Brexit campaign
The Government has finally confirmed it will spend a whopping £138m on the biggest state advertising campaign in history –…
Google taps into data insight for summer outdoor blitz
Further proof that tech giants love nothing more than to splash the cash on traditional media to tell the world…
Data-fuelled channels help ad market to shake off blues
Data-driven online marketing channels were once again the driving force behind the UK advertising market in the first quarter of…
£100m pro-Brexit ad blitz ‘could be huge for DM firms’
The direct marketing industry is licking its lips at the prospect of a massive Government-funded ad campaign – worth an…