N Brown gets back in shape with digital transformation
N Brown, the one-time lumbering mail order giant, has proved that digital transformation does not have to be “all pain,…
data-driven marketing
Nectar kicks off campaign for new-look loyalty scheme
Nectar is launching a major marketing campaign to promote its latest revamp, and introduce its new “get your Nectar on”…
IPG ties Acxiom and Cadreon for martech ‘revolution’
Interpublic Group is eyeing a major wedge of the martech market with the launch of a new “marketing intelligence engine”,…
DIY martech stacks ‘end up costing brands a packet’
The huge cost of off-the-shelf martech systems might be driving many brand owners to build their own DIY stacks but…
M&S hires Group M chief as first head of data science
Marks & Spencer has switched agency-side to find its first ever head of data science – following a search which…
Co-op loyalty app goes live as Nectar confirms revamp
The Co-op is further ramping up its use of data-driven marketing following the launch of its first addressable TV ad…
Co-op makes data-driven TV debut with AdSmart blitz
Co-op Insurance is launching its first ever data-driven addressable TV campaign as part of an ambitious plan to nearly triple…
Faking it: Match Group hit by legal action over false ads
Match Group, the company which recently launched a UK ad campaign deriding everything from fake news to fake dating profiles,…
DMA aims to attract more autistic people to the sector
The DMA is backing a new scheme designed to attract more neurodiverse people into the marketing industry with the launch…
Wunderman Thompson hires Sapient chief Neil Dawson
Wunderman Thompson is continuing to build its senior team with the appointment of Publicis Sapient chief Neil Dawson to drive…