Rip it up and start again: £100m Brexit blitz is pulled
The Government has been forced to slam the brakes on its controversial £100m “Get Ready for Brexit” ad blitz after…
data-driven marketing
Jaywing roles under threat in agency structural review
Jaywing is launching a major review of its business structure which could lead to a number of jobs being cut,…
MSQ Partners ties knot with Davis for media start-up
MSQ Partners is jumping into bed with former Blue 449 chief executive Simon Davis to open a new independent media…
Radio ad industry pokes fun at adtech to woo brands
Radio advertising might have been around for nearly 100 years but – according to a new industry-backed campaign, at least…
Cootes ditches Lida to take on top role at Digitas UK
Publicis-owned Digitas UK has completed the line-up of its new management team following last year’s top-level exodus, by appointing Lida’s…
Ogilvy leads field as DMA Awards shortlist is revealed
Ogilvy UK has emerged as the agency to beat at this year’s DMA Awards, leading the field by a country…
Sorrell backs AI to boost creativity – not suffocate it
No lesser luminary than Sir Martin Sorrell has backed artificial intelligence to breathe new life into creativity – rather than…
Industry crying out for Brexit decision as spend stalls
It seems it is not only Boris Johnson who is banging the drum to “get Brexit done”, the marketing industry…
LNER expands Merkle brief with digital and data task
Train operating company London North Eastern Railway (LNER) has expanded its relationship with Dentsu Aegis Network agency Merkle after briefing…
Martech spend tops $120bn but marketers crave more
Marketers might still be bamboozled by martech’s complexity but the global industry is steaming ahead regardless, witnessing 22% growth over…