New outdoor platform taps into ‘spending on the go’
Brand owners are being offered a new data-driven behavioural audience planning platform for their digital outdoor campaigns, in a move…
data-driven marketing
Political parties face legal threat over voter data abuse
The three main political parties are being threatened with legal action over their use of personal data to build voter…
Personalisation set for the scrapheap, Gartner predicts
Personalised marketing is set to go the way of the Sony Betamax, the 8-track and the Dodo within five years,…
We must do more to attract and retain staff, say chiefs
Senior marketing professionals believe the industry is not doing enough to attract the right talent yet most admit that their…
HH Global in £100m injection to boost Blueberry Wave
HH Global, the marketing execution giant which is backing Blueberry Wave’s international expansion, has secured a £100m war chest to…
Renault dealers get behind the wheel to drive marketing
Renault UK is rolling out a new marketing platform to its dealerships which has not only ushered in “on brand”…
Elvis crowned the king of the DMAs for Creme Egg Hunt
Elvis walked off with the top prize at last night’s DMA Awards, netting the agency’s first ever grand prix at…
Data goldmine: Brands are just scratching the surface
Brand owners have made huge strides in embracing a data-driven marketing culture but most believe they still have some way…
We’ll need analytics skills to survive, UK chiefs predict
Data analytics skills are no longer seen as a “nice to have”, most business chiefs now recognise they will be…
Retailers ‘yet to unlock full potential of customer data’
Retailers might talk the talk when it comes to embracing a data-driven strategy but few are walking the walk with…