YouTube cuts off targeted kids ads in global overhaul
Brand owners will no longer be able to run targeted ads on YouTube kids’ videos – and the comments section…
data-driven marketing
Huw Davis joins Blueberry Wave to lead Asia business
Blueberry Wave is ratcheting up its global expansion strategy with the appointment of former Wunderman and Havas data chief Huw…
Outdoor adspend poised to speed past $40bn in 2020
The inexorable rise of the outdoor ad industry looks set to propel the sector ahead of newspaper adspend, with the…
New year, new job? Marketing recruitment is booming
The marketing industry may be facing greater competition to attract the brightest minds, with the lure of tech proving way…
2019 Review of the Year: It’s world domination at last
As adland looks further and further into its navel to try to work out whether it actually has a future,…
2019 Review of the Year: Why data is now the real deal
Further proof, if it were needed, of the inexorable rise of data-driven marketing and technology emerged this year with a…
Mindshare walks off with Ceva Animal Health UK media
Ceva Animal Health, the company which markets stress-busting animal welfare treatments, has strengthened its relationship with Mindshare by handing the…
Pandora turns to Bulgari chief to bring back the sparkle
Upmarket jewellery retailer Pandora has put its faith in Bulgari global chief Carla Liuni to polish up its marketing as the business bolsters…
Retailers axe data analytics for mass discounting blitz
The retail sector might be ploughing hundreds of millions of pounds into data-driven marketing and analytics in an effort to…
PageGroup consolidates global media brief into Merkle
Recruitment giant PageGroup has handed its entire global media business to Merkle following a competitive six-month pitch process, designed to…