The marketing industry may be facing greater competition to attract the brightest minds, with the lure of tech proving way more attractive to some, but there is still plenty of talent out there after the sector witnessed double-digit growth in the number of job applicants over the past year.
According to a new report from recruitment site CV-Library, job applications in the marketing sector have increased by 12.9% in the last year, despite salaries in the industry decreasing by 1.7%.
The report, whch analysed job market data throughout 2019 and compared it with statistics from 2018, reveals the marketing industry saw the eighth biggest jump in applications year-on-year.
Although the hospitality sector leads the field with a 28.8% rise in applications, IT is a close second on 28.6%, followed by construction (23.4%), design (16.7%), property (15.3%), legal (14.5%0, engineering (13.4%) and then marketing (12.9%). Finance (8.5%) and education (5.1%) make up the top ten.
CV-Library chief executive and founder Lee Biggins said: “Despite severe political and economic uncertainty over the last year, it’s positive to see that the marketing industry has continued to grow. The fact that this is an ongoing trend across several sectors should instil confidence in employers who may have put their recruitment plans on pause in the run up to the General Election; especially as January is consistently one of the best times to hire.”
The report also shows that businesses in the marketing industry were advertising more roles in 2019, with the number of job ads increasing by 3.5%. This could mean more competition for employers, as organisations battle it out to secure top talent, the report concludes.
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