Retailers might be in full seasonal swing but for recruitment agencies all their Christmases appear to have come at once following new research which shows that over half (57.1%) of marketing professionals are unhappy in their current roles, 96% of whom said that they are actively looking for a new job as a result.
The survey of 1,200 professionals sought to explore job satisfaction amongst UK workers, and found that over two-thirds of those working in the marketing sector (66.7%) have had a job that made them miserable at some point in their career.
And, with almost three out of every five (57.1%) admitting that they’re unhappy in their current role, marketing was top of the list for industries most affected by low job satisfaction; followed by legal (54.5%), hospitality (53.3%), accounting 50, and IT (50%).
Mind you, its now all good news for recruitment as staff in this industry (46.2%) are also disgruntled, according to the study by CV-Library.
Respondents were also asked to share the feelings about what was making them miserable. The top emotions they experienced were boredom (57.1%), anger (42.9%), fatigue (35.7%), and sadness (35%).
CV-Library founder and managing director Lee Biggins said: “It’s concerning to learn that so many marketing professionals are unhappy in their current roles. While the prospect of a wave of candidates all looking for a new job is great if you’re recruiting, it’s less positive if you’re losing members of your workforce as a result. We spend too much time at work to not enjoy what we do, so it’s important that your staff are feeling happy and productive. Otherwise you could find that your employees are looking elsewhere for a more fulfilling opportunity.”
Furthermore, professionals in the sector that said they are unhappy in their jobs stated that the top reason behind this was the unfulfilling work that they’re currently doing (51%). After this, almost half (49%) said they were let down by the lack of development opportunities available to them.
Biggins added: “It’s clear that marketing professionals place importance on job satisfaction and career progression. Make sure you’re offering regular opportunities for training and that promotions are given where staff deserve them. It’s also important that you create a happy and friendly environment for your staff. This will help to ensure you have a dedicated and long-standing workforce.”
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