‘Offensive’ Alzheimer’s and Verisure ads get the all-clear
The advertising watchdog has cleared two controversial ad campaigns, for both the Alzheimer’s Society and alarm company Verisure, despite a…
data-driven marketing
Money talks: Marketers jump ship at sniff of a pay rise
Marketers might toil day and night to secure the loyalty of their customers but when it comes to their own…
Asda chief claims new GenAI tool is ‘the future of data’
Asda has bigged up the implementation of a real-time generative AI platform for data driven decision-making, with the supermarket’s analytics…
Lance Hill takes on CEO role in Eight Group restructure
Eight Group, the print and marketing communications specialist, has promoted group managing director Lance Hill to the new role of…
Santander admits hack attack as Snowflake snowballs
The fall-out from the so-called Snowflake attack has claimed yet another scalp with hackers reportedly attempting to sell what they…
Tesco brings back online shop with Marketplace launch
Six years after pulling the plug on Tesco Direct, the supermarket giant has launched an online marketplace, giving customers access…
Advertising trust improves as young embrace industry
For the first time in a decade, advertising is no longer the UK’s least trusted industry, with both the Government and…
Shiny unhappy people: Now Ticketmaster attack widens
The Shiny Hunters, the cyber gang which is suspected of being behind the Ticketmaster data breach, have struck again, with…
Embrace the circular economy or die, brands warned
Businesses might think that a strong brand, a great propostion and a highly engaged customer base might hold the key…
Just Vote gets down and dirty to get youth to the polls
Britain’s youth are being targeted by a new ad campaign which aims to make politics more enticing by using inuendo-fuelled…