BHF ‘Til I Died’ posters pay tribute to young footie fans
The British Heart Foundation is using the imminent kick off of the UEFA European Football Championships to commemorate the lives…
data-driven marketing
Industry steps up campaign to demystify political ads
The advertising industry is renewing its awareness campaign ‘What’s the deal with political advertising?’ to help voters understand the ads…
SME retailers plot £1bn action against ‘abusive’ Amazon
A group of independent British retailers has launched what is claimed to be the biggest ever retail class action in…
Fight for AI fairness and inclusivity has only just begun
Artificial intelligence can easily identify minority groups using proxies. Take my experience as an example: I’m a former rugby player…
MSQ drafts in M&C chiefs for data-driven sports agency
MSQ is launching a global sport and entertainment agency group, powered by a proprietary data and insight tool – Tribes…
Hard Rock signs Messi to kick off global loyalty club
Hard Rock International is aiming to convert rock fans into footie lovers with a campaign to launch iits global loyalty…
WHSmith picks AI platform for data-driven retail boost
WHSmith has signed a major deal to implement a new data and analytics platform to support the acceleration of the…
Jamaican rum brand Wray & Nephew makes UK ad debut
Jamaican rum brand Wray & Nephew is launching its first ever UK-wide ad campaign as the Campari Group-owned business strives…
Ozone jumps into bed with Netmums for media offering
Many dads might be slightly wary of Netmums – if not a touch scared – but digital advertising firm Ozone…
Stalk your customers and risk exodus, brands warned
Brand owners might think they are being smart by keeping in touch with consumers, but there is a fine line…