When will politicians and pollsters tap marketing data?
Between now and July 4, we are going to get a lot of data and stats thrown at us. It…
data-driven marketing
Merkle unlocks key to turning laggards into CX leaders
Anyone still wondering why some businesses are laggards while others are leaders which are light years ahead of the pack,…
Marketing budget squeeze puts training on back burner
Tight budgets are the biggest barrier to upskilling for more than a third of marketing leaders, despite businesses facing widespread…
‘No More Injury Time’ push gives abuse the red card
A new nationwide campaign aims to raise awareness of the support available for anyone experiencing, or at risk of experiencing, domestic…
Labour vows to put tech and AI at the heart of economy
The Labour Party has pledged to put technology at the heart of its missions and unblock tech barriers to restart…
Tories ditch new data reforms Bill in election manifesto
The Conservative Party appears to have abandoned reprising the UK’s data protection reforms if it forms the next Government, with…
Ocean Bottle makes TV debut with Sky Zero campaign
Social impact brand Ocean Bottle is making its TV debut to support its mission to save our oceans, highlighting the…
Currys plugs in new video commerce platform for CX
Home electronics retailer Currys is ramping up its use of technology to boost its customer experience strategy – as well…
Global adspend to top $1trn with AI in the driving seat
Global advertising revenue is set to grow 7.8% in 2024 to $989.8bn, and another 6.8% in 2025 to $1.1trillion, driven…
Mailshots drive major growth in omnichannel purchases
While the UK economy grappled with the recovery from the recession, those advertisers which maintained their confidence in the mail…