Virgin Media O2 Business signs adtech data partnership
Virgin Media O2 Business has signed a new adtech partnership which will give advertisers access to its extensive anonymised and…
data-driven marketing
Lloyds continues bank app blitz with grandparents spot
Lloyds is ramping up its advertising blitz promoting the bank’s new mobile banking app, as part of its multichannel “The…
LeoVegas awards UK media business to Omnicom agency
The LeoVegas Group, which owns brands including BetMGM brand in the UK, has appointed Omnicom-owned OMG UK to its media…
Marketers feel the strain as workload goes through roof
Brand owners are piling ever more responsibility onto their marketing chiefs, with remits being expanded to cover areas including design,…
Privacy group blasts AI free-for-all in Data Bill ‘rehash’
Privacy campaigners have waded into the debate over the Government’s new Data (Use & Access) Bill, claiming it will not…
High time to reinvent your content marketing strategy
“You don’t need to reinvent the wheel.” It’s a phrase we’ve all heard before – an invitation to rely on…
LinkedIn hit with €310m GDPR fine over 2018 complaint
Microsoft-owned LinkedIn has been whacked with a €310m (£258m) fine and ordered to overhaul its data processing practices, after being…
Sagacity to combine Intra dataset with major email file
Data and analytics consultancy Sagacity is to combine its UK-wide Intra dataset with customer acquisition specialist esbconnect’s Inbox Extend 17 million-strong…
PPA relief as data reforms axe online cookies crackdown
The publishing industry has breathed a collective huge sigh of relief following the publication of the Data (Use & Access)…
DMA throws weight behind new Data (Use & Access) Bill
The DMA has backed the new Data (Use & Access) Bill – despite details about how it will affect the…