Heineken offers free pints for Euro 2024 goal spillages
Heineken is targeting over-exuberant football fans by protecting them from unavoidable beer spillages during goal celebrations or close calls, with…
data-driven marketing
How to find programmatic efficiencies to stay ahead
Green shoots may be showing in the wider UK economy, but for marketers, uncertainty still abounds. The recent IPA Bellwether…
Why EU Digital Markets Act is not all doom and gloom
The Digital Markets Act (DMA) represents the European Union’s response to the dominance of big tech companies such as Google,…
Code for Girls reaches key target in training tech women
Code First Girls, one of the UK’s largest providers of free coding education for women, has revealed it has reached…
Marketers look to AI tools to boost experimentation
UK marketers are increasingly implementing artificial intelligence to level up their approach to A/B testing and experimentation, with two-thirds adopting…
Deliveroo delivers VIP scheme to bring in top spenders
Deliveroo is aiming to attract customers with deep pockets by launching an invitation-only VIP subscription scheme that offers exclusive access…
Havas invests €400m in data and tech to woo clients
Havas has committed to invest €400m (£338m) in data and technology – including AI – over the next four years…
Marketers stew as fears grow over burnout, cuts and AI
Marketers might seem like a resilient bunch but scratch beneath the surface and you will find a profession in crisis,…
Google AI move makes trusted media even more crucial
The publishing industry is facing a new upheaval in the form of Google’s new AI Overview, as the familiar auto-pilot…
Marketers go large on creative but spend is still too thin
Marketing chiefs talk a good game when it comes to valuing creativity, with more than three-quarters insisting creative output is…