Apple the first to be found guilty of under EU digital law
Apple has secured the dubious honour of becoming the first company to be found in breach of the EU’s new…
data-driven marketing
Brits embrace AI at work as job apocalypse fears recede
It is not only marketers who are embracing the rise of artificial intelligence, with UK workers in general appearing to…
Most marketers still fearful of the post-cookie world
It might seem as though Google’s third-party cookies have been crumbling longer than the Acropolis in Athens but most marketers…
Labour to force tech giants to cough up for online scams
The Labour Party has vowed to force tech giants to contribute to the costs of fighting online fraud amid plans…
VCCP lands Motability media and creative accounts
Motability Operations, the company responsible for the delivery of the Motability Scheme which enables those with disabilities to use their…
Cannes ’24: D’Ott-fuelled jolly or epicentre of creativity?
Another year, another Cannes Lions International Festival of Creativity has drawn to a close. Awards-wise, WPP regained the title of creative…
Sparks targets EMEA region in international expansion
Brand experience agency Sparks is launching a new EMEA network to further strengthen its global offering with a diverse international…
Marketers see AI creative benefits but want new laws
Marketing creatives no longer view AI tools as a way to replace human creativity but to enhance it with four-fifths…
Parents ‘feel pressure to put work ahead of their family’
More than four in five (83%) working parents in the creative industries feel pressure to prioritise work over parenting duties,…
Retail marketers eye growth of online ‘surge pricing’
So-called “surge pricing” – when online firms hike their prices as demand grows – is likely to expand beyond airlines,…