King’s Trust hires TMW to lead digital rebranding push
The King’s Trust, the youth charity which rebranded from The Prince’s Trust last year, has appointed TMW to lead all…
data-driven marketing
Chelsea, Cadbury, M&S, Matalan, Smyths: Let it snow
Oh, the weather outside might not yet be frightful, and fire is not on, let alone delightful, but brands want…
Brands set to splash £10.5bn on festive advertising blitz
Advertisers are expected to spend a record £10.5bn during the festive season, marking a 7.8% increase from last year’s spend…
Don’t let AI tools erase key marketing skills, CMOs told
Marketers must stop thinking about artificial intelligence as another tool in the martech stack and start thinking about the technology as…
Carlsberg Group appoints global social media agency
Carlsberg Group, the company behind the eponymous lager brand as well as San Miguel, Kronenburg 1664, Holsten, Tuborg and Tetley’s,…
Flash a-ah: P&G Dust Magnet ad gets clean bill of health
The latest TV ad for Procter & Gamble’s Flash Dust Magnet might be cheesy, even annoying, but according to the…
Boots, Post Office, Lidl, Coca-Cola, Lego: Deck the halls
Anyone who is already bored of 2024’s Christmas campaigns, complete with gnomes, giants, elves, tinsel and large tables of festive…
Kantar reveals top trends for marketers to survive 2025
Marketers seeking help in devising their strategies for the new year have been given a boost with the release of…
Young flock back to British high streets in retail revival
Those searching for proof of the fickleness of youth need look no further than a new report which reveals that,…
Shelter, Morrisons, Argos, Dobbies, Freemans get festive
As many people recognise, Christmas TV ads are just like London buses, you wait for ages for one to arrive…