Ogilvy feasts on Valeo Foods brief for brand expansion
Valeo Foods UK, the Irish multinational behind Kettle Chips, Rowse Honey, Batchelors and Jacob’s, has appointed Ogilvy UK as its…
data-driven marketing
Be more honest about digital or face axe, agencies told
The days when agencies could pull the wool over their clients’ eyes about the effectiveness of their digital marketing activity…
Rolling out AI pilot schemes proves a ‘criticial challenge’
Generative AI has undoubtedly swept through the marketing industry like a dose of salts, with seven-in-ten UK businesses already seeing…
Walrus jumps into speedboat for Virgin Media O2 blitz
Virgin Media O2 is continuing to embrace the animal kingdom to push its broadband services, with “Highland Rider” and “Goat…
Live forever? Mancs urged to recycle, not bin, clothes
The residents of Greater Manchester might be cock-a-hoop at the prospect of Oasis getting back together but there is a…
Industry faces mental health crisis over finance squeeze
Marketers might seem a resilient bunch but scratch beneath the surface and the vast majority (75.8%) are suffering in silence,…
How AI is fuelling a radical change in how we all work
I originally intended to title this article “AI: an existential threat to data,” but I reconsidered for a couple of…
Retail chiefs fear tightrope between privacy and data
Retail marketing chiefs might be waking up to the benefits of embracing first-party data but the vast majority (78%) are…
Arsenal and Adidas shoot to top of advertising league
One week in to the new Premier League season and Brighton & Hove Albion have soared like seagulls to the…
Cheeky agency lands brief to put the Fizz into Pro Plus
Family-owned global healthcare company Lanes Health, the company behind brands including Kalms, Earex and Olbas Oil, has appointed a new…