Deliveroo runs first TV spot for expanded loyalty club
Deliveroo is bigging up its loyalty programme, Deliveroo Plus, in the first campaign for its new global brand platform “Now…
data-driven marketing
Firms tout basic rights as perks as hiring crisis deepens
The UK’s recruitment crisis is being fuelled in part by the fact that almost half of companies are promoting statutory…
Carers UK turns back clock to support unpaid carers
Carers UK has unveiled a major new campaign across multiple channels in an attempt to change the way unpaid carers…
Jingle bells: Retailers set for bumper ‘golden quarter’
Retail marketers are set for the biggest “golden quarter” since 2021, with consumers planning to shop earlier this year amid…
Sky Media new insight chief to ramp up data-driven TV
Sky Media has vowed to step up its data-driven strategy with the appointment of Thinkbox chief Matt Hill as its…
Morrisons unleashes More Card ‘big bazooka’ price cuts
Morrisons is ratcheting up the loyalty pricing wars by slashing the cost of over 2,000 products for More Card club…
Consumers ‘more jittery’ about finances since election
Brands from every sector are being warned that personal finance has become top-of-mind for many consumers since the general election,…
Ikea eyes insight and loyalty boost with global tech deal
Flatpack giant Ikea has signed a global deal that it claims will allow it to build a clearer picture of…
How to ensure Shopify upgrade works for your brand
Shopify’s new checkout may not have generated the same level of excitement as Google’s third-party cookie U-turn, but the potential…
Agencies bullish that rise of AI will not lead to downfall
Marketing agencies may be facing a multiple threats from the rise of AI – pressure from regulators and big tech;…