Unison exposes the ‘cons’ in outdoor election campaign
Unison, the UK’s largest trade union, has launched a digital out-of-home campaign, “No Pros. Just Cons”, which aims to mobilise its…
data-driven marketing
ITV brings in first ever group chief data and AI officer
ITV is beefing up its senior leadership team with the appointment of the broadcasting giant’s first group chief data and…
Sagacity data geeks predict result of general election
As a very data rich organisation, with data on every household, here at Sagacity it is always tempting at election…
Nielsen offers cross-platform YouTube measurement tool
The move towards cross-platform measurement systems has been given a boost with Nielsen revealing it is expanding its YouTube Connected…
British Gas books in CTI Digital for AI chatbot project
British Gas has run a major project for its live chat widget, Cosmo, as part of a plan to guide…
Immediate Media offers brands cookieless advertising
Immediate Media, the publishing group behind titles including Radio Times, Good Food, Nutracheck, HistoryExtra and BBC Gardeners’ World Magazine, has…
Blinkered CMOs wasting months on failing campaigns
Chief marketing officers are operating under an “efficiency illusion” when it comes to their advertising, with more than nine out…
Cookies are toast; act now to get ahead of the game
Google’s recent delay on the deprecation of third-party cookies in Chrome may elicit a sigh of relief from some marketers,…
Melanoma Fund highlights the risks of summer sports
The sun might be out at last but Brits are being urged to beware the dangers of neglecting sun protection…
It’s a cracker: Smiles all round as jokes make ads shine
The return of humour in advertising is paying huge dividends in terms of effectiveness – and awards – with a…