Hallelujah? Shaun and Bez open Co-op ‘Send-Off’ series
Co-op Funeralcare has enlisted celebrity “couples” for a new digital-first branded entertainment series aimed at encouraging the nation to start…
data-driven marketing
Top chiefs exit after Very Group tech and data shake-up
The Very Group has undergone a major overhaul of its tech and data team with the departure of chief data…
Joint hires former VCCP chief as first managing director
Independent agency Joint has bolstered its leadership team with the appointment of its first managing director, who will be responsible…
Watchdog flushes Air Up urinating man ad down the pan
German-owned water bottle brand Air Up, which claims to promote “decency and morality”, has been splattered by the ad watchdog…
Invisible rollercoaster shows how Chessington’s ‘Got It’
Chessington World of Adventures is launching a campaign featuring a young family riding an invisible rollercoaster through the resort’s experiences,…
Last-ditch call for next Govt to resurrect data reforms
The DMA has joined forces with a number of industry and business groups to launch an 11th-hour appeal for the next…
It’s time to be loud and proud about direct marketing
I believe agencies made a critical misstep by abandoning the term “direct marketing” in favour of narrower alternatives such as…
Humorous Euros advertising ‘hits top corner of the net’
The UEFA European Football Chanmpionships might not have provided much to laugh about for England fans – and for Scots…
Merlin pushes Coke recycling deal with ‘bigger’ VIP trips
Merlin Entertainments is offering a raft of VIP experiences at some of the UK’s best-known family attractions in exchange for…
Young guns told to ditch Cannes to go to Margate event
The North Coast of Kent might be a million miles from the Côte d’Azur – figuratively, if not literally –…