Havas snaps up digital and tech specialist for data boost
Havas is strengthening its offering with the acquisition of digital, tech and data specialist DMPG, as part of its plan…
data-driven marketing
Brands wake up to new era of influencer collaboration
The creator landscape may seem like a minefield for many brands to traverse but an increase in professionalism, new production…
UK lags behind in optimising AI tools but the race is on
Further evidence has emerged of companies’ failure to move beyond AI pilots, with a new analysis revealing only 10% of…
Election delivers mail boost as volume and attention rise
New figures confirm that July’s snap general election prompted a major boost in mail volumes in Q2 2024, while at…
Gen Z save first student loan payment for festive offers
Black Friday and Cyber Monday might be nearly three months away but for students they cannot come soon enough, with…
Rapp promotes two as Ludzker takes complete control
Rapp UK is continuing to build its leadership team from within with the promotion of both Sam Kennedy to executive…
CALM exposes lives lost to suicide with 6,929 balloons
Suicide prevention charity the Campaign Against Living Miserably (CALM) is launching the next instalment of its long-running activity through Adam…
Why only a compelling story will bring analytics to life
Data and analytics can speak volumes, and yet, in reality, they can’t speak for themselves. Their proof points are powerful…
CMA: Google using market power to hinder adtech rivals
The net could finally be closing in on Google’s dominance of the adtech market, with the UK Competition & Markets…
Unilever to bolster AI as Greenpeace steps up protests
Unilever has strengthening its partnership with Accenture to simplify its digital operations and apply generative AI to drive efficiencies across…