Asda targets online shopping boost with Iceland chief
Asda is aiming to further grow its online shopping business by poaching Iceland’s group chief customer, marketing and digital officer…
data-driven marketing
CACI ‘lifer’ Greg Bradford to step down after 40 years
CACI president and chief executive Greg Bradford is retiring from the business after 40 years at the helm of the…
OOH ‘drives uplift in both instore and ecommerce sales’
Retail and FMCG brands are being urged to wake up to how out of home advertising can drive sales across…
Crisis deepens as UK falls to 45th globally for tech skills
The new Labour Government’s plan to ensure Britain is developing home-grown skills to meet the needs of business and the…
Fools rush in: AI superstars are not created overnight
Yesterday I was asked by a mate whether I thought they needed a chief AI officer. The reason he was…
Rapp promotes top duo to CMO roles in the UK and US
Rapp has made a double promotion on both sides of the Atlantic as part of what the Omnicom agency has…
Havas Play nets expansion drive for sportswear start-up
Sportswear challenger brand Montirex has appointed Havas Play UK to oversee and develop its strategic creator and brand partnerships as…
Ex-MRM and TMW chief Chris Pearce joins digital shop
Greenpark, a global, performance-driven content and brand publishing agency with virtually no media profile, is aiming to drive further growth…
Brands urged to rethink Gen Z as ‘woke culture’ fades
Gen Z might have been blamed for everything from the rise of “woke” to the return of the “bimbo” but…
‘Govt to prioritise AI laws’ as Peter Kyle takes top role
The new Labour Government might have got straight to work over the weekend as ministers grasped the job in hand but those…