‘Young and trendy’ marketers out of touch with reality
Marketers and their agencies stand accused of producing campaigns that only actually appeal to them, rather than to consumers at…
data-driven marketing
Iris appoints top duo as ‘lifers’ make way for new blood
Global agency group Iris has drafted in the senior duo of Accenture Song’s Zoe Eagle and House337’s Katy Hopkins as…
Joan London hires four to senior team for growth spurt
Independent agency Joan London has made four new hires – including three senior creatives – as it continues its expansion…
Insight chiefs woo ‘outsiders’ for AI recruitment drive
Data and insight professionals are facing an uphill battle to adapt to the impact artificial intelligence tools are having on…
Ex-LadBible chief nets MD role in VCCP Media shake-up
Former LadBible director of marketing and communications Lindsay Turner has emerged as VCCP Media’s new managing director as part of…
Accenture Song hires chief who led IPG’s Acxiom deal
Accenture Song has appointed the man who led IPG’s $2.3bn acquisition of Acxiom as its new global head of data…
Personalisation ‘set to take the hassle out of shopping’
British consumers feel personalisation will finally take the grind out of shopping, with nearly three-quarters (72%) of GenZers believing data-informed…
Catch us if you can: Brits getting even harder to target
Brands and their agencies are facing an increasingly complex media landscape, with more and more media being used concurrently while…
Jo Coombs takes over reins at equine welfare charity
Former Publicis and Ogilvy chief Jo Coombs has switched to the charity sector to “share her passion for horses” by…
Sainsbury’s brings in SAP to ‘revolutionise’ tech systems
Sainsbury’s has signed a group-wide deal with German tech giant SAP in a move which it insists will “revolutionise” its…