Creature London to merge and rebrand Modern Citizens
Creature London, Positive London, and Positive Netherlands – which includes TikTok agency Dunkd – have joined forces and will rebrand…
data-driven marketing
Adland’s fossils accused of fuelling fossil fuel ad row
Advertising agencies stand accused of being stuck in the 1960s when it comes to climate change – “the era of…
Old Jamaica opens ‘farewell’ campaign as axe looms
Old Jamaica, which is claimed to be the UK’s favourite ginger beer drink, is running a novel campaign to say…
Armadillo chief Ray takes top regional IPA chair role
The IPA has shown it is not just an organisation dominated by advertising and media agencies by appointing James Ray,…
Salvation Army launches legacy push with a difference
The Salvation Army has unveiled a new legacy fundraising strategy with an integrated campaign aimed at boosting gifts in Wills…
‘Secret sauce’ to turn shoppers into brand champions
Brand owners are being urged to tap into the “secret sauce” of effective relationship marketing, with a new study revealing…
Industry ‘must take more active role in healing society’
Marketing and advertising professionals are being urged take a more active role in healing the increasingly divided society, by solving…
Havas Media hires top strategy chief from Wavemaker
Havas Media Network UK has appointed a new group head of strategy as part of plans to reimagine the strategy…
Charities can expect double spike in Christmas giving
Charities running pre-Christmas campaigns should prepare for two donation spikes in the week before Christmas – Friday December 20 and Monday…
LinkedIn caves in over AI data but tech fightback begins
LinkedIn has become the latest tech giant to cave into pressure over its artificial intelligence training programme following an intervention…