Met Police highlights ‘change’ in new recruitment drive
The Metropolitan Police Service is inadvertently taking a leaf out of Labour’s election campaign, with a new recruitment drive under…
data-driven marketing
Marketers rejoice as Google axes plans to ditch cookies
Google has performed one of the biggest U-turns in recent history by scrapping plans to ditch third-party cookies in its…
Shoppers turn back clock for retail and entertainment
Shoppers are increasingly going back to basics, turning away from retail technology to instead go to physicial stores, while even…
Medialab drafts in new chief to drive digital expansion
Independent media agency Medialab has appointed a new executive director to lead its digital offering, with a brief to ensure…
Freeland follows Scognamiglio out of Rapp after 8 years
Rapp’s Chris Freeland has left his position as executive chair for the UK and APAC eight years after joining the…
Amazon Prime Day: How to grab a big slice for next year
Another year, another Amazon Prime Day has been and gone. The first 24 hours of this year’s event saw £633.4m spent…
LNER hires two agencies following marketing review
LNER, the rail company that provides long-distance inter-city services on the East Coast Main Line to and from London, has handed its…
Privacy group warns Govt over revamp of data laws
Privacy campaigners have signalled there will be no easy ride for the Labour Government’s proposed Digital Information & Smart Data…
Asda drafts in new digital shop for social media blitz
Just weeks after appointing a new boss to drive growth in online shopping, Asda has brought in digital agency Born…
Bellwether Q2: Can election bounce bring blue skies?
This week’s IPA Bellwether Report reveals total UK marketing budgets have been revised upwards by the strongest rate in over…