Accenture Song picks Google chief to drive clients’ DX
Accenture Song has beefed up its digital transformation expertise with the appointment of a senior Google executive as a new…
data-driven marketing
Waitrose targets foodies with ‘No.1 Always Comes First’
Waitrose has unveiled a new seasonal ad campaign to promote its premium, brand-owned No.1 range – relaunched earlier this year…
Man Utd woos global fans with new online shopping site
The jury might still be out on head coach Erik ten Hag’s reign at Manchester United FC but the Premier…
Dentsu BX comes to UK to take on major consultancies
Dentsu is expanding its business transformation practice into the UK&I to take on the big consultancy groups by bringing together…
Why now is the time to rethink B2B marketing model
B2B marketing is in desperate need of a reset. For too long, marketers have clung to safe, formulaic strategies that…
Rapp raids Accenture Song for new global agency boss
Rapp has finally appointed a new global chief executive to succeed Marco Scognamiglio, who stepped down after eight years in…
Very aims to get in early with ‘Daydreaming’ festive blitz
Those who bemoan the fact that Christmas comes earlier and earlier each year might want to look away now as…
Tom Daley makes a splash for British Gas repairs push
British Gas is aiming to promote its fast and reliable heating and hot water repairs, available to all UK households,…
‘Even the most loyal shoppers spend more with rivals’
Brands are being urged to rethink how they measure customer loyalty, with a new analysis revealing there is a major…
Ingenuity+ launches as a ‘simpler’ intermediary service
Former Oystercatchers duo Richard Robinson and Gill Huber are to spearhead a rebranded intermediary service from the Ingenuity Group, designed…