Direct marketing up again in ‘vim and vigour’ Bellwether
UK companies upwardly revised their marketing budgets at the strongest rate in over a decade, and to the second highest…
data-driven marketing
Co-op flags up 180 years of history for new era of retail
Co-op Group is returning to its roots for a new brand platform and integrated campaign to remind the British public…
Govt lines up new Bills for cyber security and smart data
The Government has stopped short of announcing new Bills for data protection and artificial intelligence but has vowed to strengthen the UK’s…
Nick Myers moves up to CSO in triple Oliver promotion
Global in-housing specialist Oliver has promoted head of planning Nick Myers to the role of chief strategy officer as part…
More and more Brits see advertising as a force for good
UK consumers are increasingly recognising advertising’s ability to drive change in society, with new figures showing positive sentiment up an impressive…
Jack Daniel’s hires UK agency for digital marketing brief
Brown-Forman whiskey brand Jack Daniel’s is aiming to reinforce its appeal among a younger audience with the appointment of a…
Cavalier approach to data holding back adoption of AI
Brand owners might have put data quality, consistency and silos on the back burner for years but this cavalier approach…
Industry initiative aims to combat production pitch hell
Three key industry trade bodies have joined forces to try to improve the production pitch process, amid growing concerns over…
DMA ratchets up campaign for new data reform laws
The DMA has reiterated its call for the new Labour Government to include a commitment to bring in fresh data protection…
Chelsea FC lays down gauntlet as ‘London’s true club’
The Uefa European Championship 2024 final might have seen Spain’s Marc Cucurella triumph over England’s Cole Palmer and Conor Gallagher…