Coke hands pan-European data project to Serendipity2
Coca-Cola Europacific Partners and The Coca-Cola Company have appointed insight and strategy consultancy Serendipity2 for a major pan-European study as…
data-driven marketing
Ocean lines up top brands for Olympic fan experiences
Ocean Outdoor has confirmed details of nine fan experiences planned in partnership with Team GB for the Paris 2024 Olympic…
It’s coming home: Q1 spend hits high; Q2 to score again
UK adspend increased 9.3% to £9.2bn during the first three months of 2024 – setting a new high for a…
TikTok hit by £1.9m fine for data governance failings
Social media giant TikTok has once again found itself on the wrong side of the UK’s regulatory regime after being…
Google decision triggers warning of ‘major signal loss’
The UK’s leading advertising and marketing industry bodies have pledged to work closely with Google following its decision not to…
Gotcha: Wowcher forced to ditch pressure marketing
The Competition & Markets Authority has secured undertakings from Wowcher to change its online selling practices, meaning consumers can expect…
Cadbury uses GenAI to place customers in classic ads
Cadbury has launched a new GenAI-powered tool named “My Cadbury Era” which places users in classic Cadbury posters as part…
Publicis Media bolsters data and tech with new CTO
Publicis Media UK is aiming to beef up its tech, data, product and AI strategies with the appointment of a…
Google U-turn reaction: ‘No time to sit back and relax’
Google’s decision not to scrap third-party cookies in Chrome has come as a shock to some, and as an inevitablity…
Miroma merges three shops for global content business
Miroma Group, the business behind Fold7, has united three of its high performing agencies to create one multi-service business for…