What will it take for brands to shine in golden quarter?
With just 11 weeks until Christmas, retailers are already gearing up for the festive season. And, with recent research suggesting…
data-driven marketing
Chippy tea: Adam & Eve lands IPA top prize for McCain
Adam & Eve DDB has scooped one of the industry’s top awards, landing the IPA Effectiveness Awards grand prix for…
Lloyds unveils major data-led campaign for app relaunch
Lloyds is launching what it claims it its biggest-ever multi-channel campaign – bringing together more than 500 different assets –…
Kwik Fit lays down ‘drive away happy every time’ ad blitz
Car maintenance provider Kwik Fit has unveiled a “surreal” ad campaign featuring a helpful, friendly Kwik Fit technician who rolls…
Marketreach enlists industry chiefs for ‘Totally Mailed It’
Royal Mail’s business unit Marketreach is launching a call to arms featuring industry leaders showcasing the “surprising” power of direct…
Meta GDPR ruling to force adtech industry to limit data
Austrian privacy activist and lawyer Max Schrems has scored yet another victory in his long-running battle with tech giant Meta…
Cost of living crisis bargain hunt shopping ‘here to stay’
Brand owners banking on a return to the days when consumers would pay “top dollar” for products and services could…
OMG hires T&Pm chief to head up data and analytics
Omnicom Media Group has appointed a new UK managing director for its Annalect data and analytics division from WPP, to…
Beyoncé stars in Launderette in Levi’s classic ad return
Levi’s is going back in time to bring a modern twist to a series of classic TV and print ads,…
MSQ swoops for New York agency to double US presence
Data and tech driven agency group MSQ has acquired New York-based creative agency SPCSHP, in a move which more than…