New Zenith UK chief Rogers shakes up leadership team

Zenith UK has made a series of senior appointments as new chief executive Sannah Rogers, who joined the business in September, puts her own stamp on the Publicis Media-owned agency.

The three newly created roles – Sophie Wooller joins as chief operating officer, Laurence Heinrichs is the new chief digital officer and Matt Skelding is promoted to chief client officer – are part of Rogers’ strategy to drive growth for Zenith’s clients and set new standards in the industry.

Wooller, who began her career at Deloitte, joins from Croud where she was responsible for leading the integration of data and technology into the agency’s operations. In her role as COO, Wooller will be focused on client growth, as well as evolving the agency’s capabilities and culture.

With a background in data-driven marketing, Heinrichs joins from Boston Consulting Group, where she spearheaded digital product development and she has also led data and analytics teams in digital agencies. Heinrichs will lead the drive to foster a culture of innovation, deploying Publicis Groupe’s data capabilities to provide solutions for clients.

Meanwhile, Skelding has been promoted after five years as head of planning. In his new role, he will be responsible for fostering innovation and strengthening partnerships.

Wooller joins in February, Heinrichs in December and Skelding’s promotion is effective immediately.

Alongside chief strategy officer, Richard Clay, they will all report to Rogers, who said: “Sophie and Laurence bring future-facing expertise that will turbo-charge growth for our clients. Matt is one of the most trusted people in the industry, and he will lead our client teams to build even stronger client partnerships.”

New Zenith UK chief Rogers shakes up leadership team

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