Poundland rolls out loyalty club after extensive trials
Poundland might be known for its bargain basement pricing but the retailer is not scrimping when it comes to customer…
data-driven marketing
Dunelm refurbs online search with Google GenAI tool
UK homewares retailer Dunelm is hailing the implementation of a new generative AI tool in improving customers’ digital experience and…
Brands ‘must go beyond ethics to build moral compass’
To truly win the hearts and wallets of today’s consumers, acting ethically is no longer enough; brands need to go…
Co-op to boost retail media network with urban screens
Co-op is ramping up its retail media network by installing 300 new front-of-store digital screens in urban locations, including in…
Just Eat post-purchase AI tool ‘to reward customers’
Online food delivery marketplace Just Eat Takeaway.com has followed rival Deliveroo as well as Asos, Vinted and Macy’s in adopting…
Poor access to data is forcing bosses to turn to gut-feel
Almost nine out of ten business leaders say they must now make decisions faster than ever before yet many simply…
It’s complicated: Consumers split on future of cookies
Brands must strike a balance between privacy, personalisation and control for online advertising with more than a third (38%) of…
New Diet Coke spot gets passionate with Jamie Dornan
Diet Coke is aiming to stir up the passions with its latest brand ambassador – 50 Shades of Grey star…
Brands can help ‘bruised Britain’ cure ‘crisis hangover’
Brands are being urged to step up to the plate on the back of a new study which shows Brits…
Norwich FC offers support to fans to fight rise in suicide
Norwich City Football Club has once again joined forces with Samaritans to launch a new campaign for World Mental Health…