IPG taps into Acxiom for ‘mass personalisation’ platform
Interpublic Group has overhauled its data-driven marketing operation by launching a new platform designed to break up data silos and…
data-driven marketing
‘Serial returners’ create £7bn hole for online retailers
Online retailers are being hit by a major surge in people returning orders, with the TikTok “shopping haul” phenomenon being…
Jingle all the way: Most will spend more this Christmas
Nearly half of UK households (47%) do not expect cost of living pressures to affect their Christmas spending this year,…
Dr No-No: Brands face threat of ‘regressive nostalgia’
Marketing textbooks might well state that consumers look to nostalgia in hard times but brand owners are being urged to…
Young raid Bank of Mum and Dad and hold all the cards
The days when the Bank of Mum and Dad was mainly used for a leg-up on the property market are…
Pressure mounts on brands to show greater humanity
While most consumers feel the world is going in the wrong direction globally, they are determined not to let the…
Bellwether reaction: Learn how to protect against frost
The latest IPA Bellwether Report shows the green shoots which emerged earlier this year have now been caught in a…
Visa signs retail data insight deal with Analytic Partners
Payment giant Visa has signed a multi-year global deal with Analytic Partners to offer marketing spend optimisation analytics for both…
Direct marketing glows as adspend is hit by big freeze
Uncertainty over the imminent Autumn Budget triggered a mass pause on total marketing budgets during the third quarter of 2024,…
Tom Kerridge cooks up NEFF ads to push premium range
Celebrity chef and man of the moment Tom Kerridge is taking some time out from fronting Marks & Spencer’s ads…