Aspall eyes younger market with agency appointment
Molson Coors brand Aspall Cyder – which claims to be the number one super premium cider brand in the UK…
data-driven marketing
Asos extends Microsoft deal to bring in new GenAI tools
Fashion giant Asos is extending its relationship with Microsoft as it ramps up use of generative AI tools, in a…
Aldi’s Kevin fails to shine as Paris winners are revealed
Great Britain and Northern Ireland might be holding their own at the Paris 2024 Olympics but in terms of advertising…
Students to splash £1bn on food and drink in 6 months
Food and drink brands could be in for a £1bn bonanza in the next six months, with Gen Z consumers…
Creativity must work harder across business, say CMOs
The power of creativity might never have been in doubt in the advertising and marketing industry but chief marketing officers…
Suzuki Swift owners hide their cars in first TMW work
Suzuki is taking a novel approach to the launch campaign for its Suzuki Swift brand, with the first work through…
OMD UK drafts in C4 chief to head up strategy team
OMD UK has appointed former Channel 4 head of client and comms strategy Clare Peters as chief strategy and effectiveness…
Builders urged to slap on cream in blitz on skin cancer
Tools and building materials retailer Toolstation has joined forces with cancer support charity Macmillan for a new campaign designed to…
Social media giants warned over children’s privacy
Social media and video sharing platforms have been warned to improve their children’s privacy practices or face enforcement action amid…
Morrisons plans to plough millions into More scheme
Morrisons is aiming to recapture market share which has been lost to Aldi by overhauling its More loyalty scheme, as…