‘AI celebs’ to star in Tesco Stronger Starts programme
Tesco is ramping up its activity for community projects under the Tesco Stronger Starts initiative – open to all schools,…
data-driven marketing
Talent recruitment success crashes to a five-year low
The battle for talent continues to rage across numerous industries and sectors, with three-quarters (75%) of recruitment managers believing there…
Tech body demands more urgent action on gender gap
The UK’s tech sector is calling on government and businesses to accelerate efforts to close the industry’s gender gap despite…
Pret A Manger shake-up fuels exit of global insight chief
Pret A Manger global director of data and insight Matt Lovell is leaving the business after three and a half…
Industry warns of impending doom over Scots ad cuts
The Scottish Government’s decision to scrap public service advertising for the rest of this financial year – as part of…
B&Q appoints Rapp UK for CRM and loyalty business
DIY and trade home improvement giant B&Q is aming to accelerate its customer-centric transformation with the appointment of Rapp UK…
M&S first baby club targets big slice of £600m market
Marks & Spencer is launching its first ever baby club – which will offer discounts, advice and even parental wellbeing…
Revealed: The champs and chumps of personalisation
The UK has arguably been at the forefront of data-driven marketing for decades but when it comes to the holy grail…
‘You’re out’! Steve Bartlett firms rocked by ad watchdog
Budding entrepreneurs might hang on his every word but it seems Dragons’ Den star Steve Bartlett still has much to…
‘Straight Outta Crumpton’ NWA pastiche avoids ASA rap
A TV ad for Aston Manor’s Crumpton Oaks Cider – which featured animated characters wearing urban-style clothing and rapping in…