Shelter, Morrisons, Argos, Dobbies, Freemans get festive
As many people recognise, Christmas TV ads are just like London buses, you wait for ages for one to arrive…
data-driven marketing
‘Smart devices collecting data with reckless abandon’
Tech companies stand accused of making “excessive” requests for access to users’ personal data, with smart devices such as TVs,…
M&S, Amazon, Waitrose, Fatface, Greggs join the fray
Another day, another barrage of festive ads has burst on to screens large and small across the UK, as brands…
Which? exposes shady festive deals in Christmas blitz
Which? is aiming to tap into the festive fervour to fight against the unfair treatment of consumers and helping people…
HMRC urges Brits to ‘Be On It’ in renewed digital drive
HMRC is launching a renewed push to raise awareness of its digital channels and encourage customers to make use of…
Lack of brand action fuels warning over green squashing
Marketers are growing increasingly concerned about their companies’ willingness to engage in sustainability communications and fear the rise of a…
Balance authenticity and accuracy for DEI success
With Black History Month (BHM) just ended, it’s a good time to reflect on charities’ progress on equality, diversity and…
Aldi, Etsy, Sainsbury’s, Asda and Debenhams: Jingle bells
The 2024 Christmas advertising battle has officially opened, with new campaigns featuring friendly giants, gnomes, vegetables and Liz Hurley, while…
John Lewis Partnership jumps into bed with DunnHumby
John Lewis Partnership has joined forces with Tesco-owned DunnHumby to launch a new data platform, which it is claimed has…
AA/WARC report reaction: ‘Will Budget stunt growth?’
New figures from the Advertising Association/WARC Expenditure Report reveal total UK adspend recorded a 13.4% increase to £10bn during the second…