Ikea eyes insight and loyalty boost with global tech deal
Flatpack giant Ikea has signed a global deal that it claims will allow it to build a clearer picture of…
data-driven marketing
How to ensure Shopify upgrade works for your brand
Shopify’s new checkout may not have generated the same level of excitement as Google’s third-party cookie U-turn, but the potential…
Agencies bullish that rise of AI will not lead to downfall
Marketing agencies may be facing a multiple threats from the rise of AI – pressure from regulators and big tech;…
Ogilvy feasts on Valeo Foods brief for brand expansion
Valeo Foods UK, the Irish multinational behind Kettle Chips, Rowse Honey, Batchelors and Jacob’s, has appointed Ogilvy UK as its…
Be more honest about digital or face axe, agencies told
The days when agencies could pull the wool over their clients’ eyes about the effectiveness of their digital marketing activity…
Rolling out AI pilot schemes proves a ‘criticial challenge’
Generative AI has undoubtedly swept through the marketing industry like a dose of salts, with seven-in-ten UK businesses already seeing…
Walrus jumps into speedboat for Virgin Media O2 blitz
Virgin Media O2 is continuing to embrace the animal kingdom to push its broadband services, with “Highland Rider” and “Goat…
Live forever? Mancs urged to recycle, not bin, clothes
The residents of Greater Manchester might be cock-a-hoop at the prospect of Oasis getting back together but there is a…
Industry faces mental health crisis over finance squeeze
Marketers might seem a resilient bunch but scratch beneath the surface and the vast majority (75.8%) are suffering in silence,…
How AI is fuelling a radical change in how we all work
I originally intended to title this article “AI: an existential threat to data,” but I reconsidered for a couple of…