Arsenal and Adidas shoot to top of advertising league
One week in to the new Premier League season and Brighton & Hove Albion have soared like seagulls to the…
data-driven marketing
Cheeky agency lands brief to put the Fizz into Pro Plus
Family-owned global healthcare company Lanes Health, the company behind brands including Kalms, Earex and Olbas Oil, has appointed a new…
New probe slams ‘murky and confusing’ loyalty pricing
The Competition & Markets Authority is being urged to take action to tackle “murky and confusing” loyalty pricing practices on…
First-party data and AI ‘to drive industry for decades’
Marketers need to get in shape for the data-driven future of the advertising business, with first-party data, combined with new…
Amazon unveils self-service TV ad platform for SMEs
Brands of all sizes that sell on Amazon in the UK are being targeted by the launch of a new…
BT Business appoints three agencies in roster expansion
BT Business has appointed three new B2B agencies following a competitive tender process, in a move designed to establish its…
Tesco brings in new chief for data-driven revenue boost
Tesco is planning to ramp up its data and personalisation operations to create new company-wide revenue streams, with group customer and…
Estée Lauder turns to AI tool for data-driven makeover
Global beauty giant Estée Lauder Companies – whose brands include Clinique, Bobbi Brown, Tom Ford Beauty, Too Faced and Jo…
SMEs urged to check consent with privacy notice tool
Small organisations and sole traders are being urged to check they are compliant with data protection law after being offered…
‘Double busy’ consumers put CX convenience above all
Time-poor consumers with shorter attention spans are forcing marketers to prioritise the demand for convenience over any other factor, including…