Golden Charter unveils debut nationwide ad campaign
Funeral plan provider Golden Charter is launching its first nationwide fully integrated consumer marketing campaign designed to show how its…
data-driven marketing
Adspend forecast to top £40bn this year after Q2 boom
Economists looking for evidence of growth in the UK economy need look no further than the advertising and marketing industry,…
Industry backs the Budget but tax rises trigger warning
The ink might only just be drying on Chancellor Rachel Reeves’ first Budget but both the marketing and education sectors…
Harrods overhauls platform for online shopping boost
Harrods has revamped its online shopping platform as part of a major transformation of its digital operations designed to provide…
Pinterest accused of illegal ad tracking in GDPR breach
Social media platform Pinterest is the latest tech giant to have fallen foul of data protection and privacy stalwart Max…
Lords on alert over EU deal as Data Bill concerns grow
The House of Lords has rifled off a stern warning to ministers over the new data reforms, insisting the changes…
Havas bags €75m pan-Euro brief from Birds Eye parent
Nomad Foods, one of the largest frozen food companies in Europe which owns Birds Eye, Findus, iglo, Goodfella’s, Aunt Bessie’s…
Nectar and BA Exec Club extend points exchange deal
Nectar360, the Sainsbury’s owned data specialist which operates the Nectar loyalty scheme, has signed an extension of its partnership with…
UK bosses plan major data strategy overhaul in 2025
The rise of data-driven strategies is set to fuel a major overhaul of brand owners’ tech and data practices, with…
Amazon is top site for festive ideas but pets are top dog
Amazon remains the top destination for UK consumers who are seeking ideas for festive gifts and other seasonal purchases, with…