Air Lingus jumps aboard Uncommon for global account

Irish national airline Aer Lingus is promising to connect with customers on a deeper, more emotional level following the appointment of Uncommon Creative Studio to work across the airline’s entire experience, with a brief to redefine its global marketing communications and enhance its brand positioning.

Aer Lingus is a member of International Airlines Group (IAG) and this new partnership builds on Uncommon’s ongoing relationship with the group; it already works for sister airline British Airways.

Uncommon has been tasked with showcasing the airline’s “warm and welcoming” onboard service while pushing the boundaries of traditional airline marketing, under the establised “You’re Very Welcome” strapline.

The appointment follows a competitive pitch process.

Founded in 1936, Aer Lingus operates over 100 routes between Europe and North America, and beyond, from its main hub at Dublin Airport. It is also the official airline of the Irish rugby team.

Aer Lingus chief customer officer Susanne Carberry said: “Partnering with Uncommon as our new lead creative partner marks an exciting milestone for Aer Lingus.

“We’re confident their innovative approach to marketing will showcase the warmth and hospitality of our airline and people. We look forward to seeing this creativity come to life as they bring our brand message to new audiences around the world.”

Uncommon co-founder Lucy Jameson added: “Aer Lingus has a powerful brand with a rich heritage, distinct voice and so much potential.

“We’re thrilled to be working together and can’t wait to make a mark and elevate this across their entire brand and experience. On a personal level, as someone with Irish roots, it’s even more exciting.”

The first activity is expected to roll out within the next few weeks.

TOPICS:advertising airline data-driven marketing travel and leisure