Kingfisher drafts in Asda chief Simon Jury as new CDO
Kingfisher has raided beleaguered supermarket giant Asda to appoint its new chief data officer, as the B&Q and Screwfix owner…
data-driven marketing
EasyJet ditches the ‘big shoot model’ to tap into creators
EasyJet and EasyJet Holidays have launched the first campaign to be devised under the brand’s new approach to advertising, which…
James Martin returns as Krow unveils first Cirio activity
Italian food company Cirio’s new agency Krow Group has declined to rock the boat by turning once again to long-term…
WPNC hires Guide Dogs chief for top fundraising role
WPNC has appointed former Guide Dogs director of fundraising Hannah Wallis to its leadership team, as the agency beefs up…
CAP battered over delay in guidance for junk food ads
The advertising and marketing industry has been engulfed in a fresh row over the new restrictions on ads for so-called…
Loyalty marketers warned not to ditch traditional media
Building and maintaining customer loyalty is proving ever harder for brands – especially in the current economic climate – but…
Dunn: Most retail AI efforts are doomed due to poor data
Edwina Dunn, one of the most highly respected data professionals in the business, has warned the retailers industry’s drive to…
Millennials on top in social commerce growth spurt
Brand owners are being urged to rethink their social commerce strategies on the back of a new analysis which shows…
Analytic Partners swoops for rival to boost EU growth
Global marketing insight group Analytic Partners has sealed the acquisition of European rival data analytics software and services company Analyx…
Sarah Lancashire investigates Yorkshire Tea ‘biccie’ theft
Yorkshire Tea has enlisted Happy Valley and Black Doves star Sarah Lancashire for its latest ad campaign, which sees the…