DMA throws weight behind new Data (Use & Access) Bill
The DMA has backed the new Data (Use & Access) Bill – despite details about how it will affect the…
data-driven marketing
Govt resurrects data reforms but industry awaits detail
The Government has resurrected plans for new UK data protection laws – consigned to the scrapheap in the final days…
Farrow & Ball hires digital specialist for CX makeover
Upmarket paint specialist Farrow & Ball is aiming to boost its customer experience strategy by adopting a set of location-based…
Students poised to splash £1.2bn on fashion brands
Almost all (99%) UK students that plan to spend big on clothing, footwear, and accessories in the coming months, representing…
OMG promotes insider to head up digital performance
Omnicom Media Group, the media services division of Omnicom, has created the role of managing director of digital performance to…
Co-op social mobility study reinforces ad industry drive
The advertising and marketing industry’s commitment to attract people from working class backgrounds has been backed by a new study which…
Online brands urged to go ‘full funnel’ or risk grim Q4
Ecommerce brands could be paying a high price for adopting a defensive summer strategy, as those who have prioritised digital…
River Action in dirty protest Pooster against water firms
Environmental charity River Action has kicked off a new ad campaign exposing what it has branded “the shocking reality” of…
Brits hit by ‘festive fervour’ as 2024 Christmas ads loom
With the first week of November being the traditional time for Christmas ads to burst onto the nation’s TV screens,…
Xmas funds shrinkage fuels rise in shopping for vintage
Shoppers are increasingly focused on value for money and smart spending in the run-up to this Christmas season, with one…