CALM exposes lives lost to suicide with 6,929 balloons
Suicide prevention charity the Campaign Against Living Miserably (CALM) is launching the next instalment of its long-running activity through Adam…
data-driven marketing
Why only a compelling story will bring analytics to life
Data and analytics can speak volumes, and yet, in reality, they can’t speak for themselves. Their proof points are powerful…
CMA: Google using market power to hinder adtech rivals
The net could finally be closing in on Google’s dominance of the adtech market, with the UK Competition & Markets…
Unilever to bolster AI as Greenpeace steps up protests
Unilever has strengthening its partnership with Accenture to simplify its digital operations and apply generative AI to drive efficiencies across…
John Lewis to bring back ‘Never Knowingly Undersold’
Retailer John Lewis has made a major U-turn on its positioning by bringing back its 100-year-old “Never Knowingly Undersold” pledge…
LadBible brings in Vice Media chief to head marketing
LadBible Group, the online publisher whose brands include LadBible, UniLad, GamingBible, SportBible and Tyla, among many others, has raided Vice…
Musk bows to pressure to ditch ‘illegal’ AI training plan
Elon Musk’s problems just keep on coming after the Irish Data Protection Commission has confirmed X has agreed to permanently…
Brands axe X but ultimately consumers prefer print ads
Elon Musk’s Cannes Lions charm offensive appears to have fallen on deaf ears, with fresh evidence suggesting that marketer confidence…
Gen Z ‘the most receptive to ads at sporting events’
The summer of sport might be coming to a close but those brands which have targeted Gen Z consumers are…
Morrisons launches new burst for More Card scheme
Morrisons is ratcheting up its commitment to the More Card loyalty scheme with the launch of a new brand platform…