Programmatic DOOH ad market set to soar in the UK
Brands’ use of programmatic digital out of home advertising in the UK is set to rise from 29% of advertisers…
data-driven marketing
Dogs Trust joins CIM hunt for ‘Marketers of the Future’
The Chartered Institute of Marketing is scouring the planet for student marketers to enter this year’s The Pitch competition, which challenges…
80% of marketers anxious about agency use of GenAI
Nearly two-thirds of brand owners are already using generative AI in their marketing strategies, but 80% have expressed serious concerns…
ITV launches online coupon search service, ‘Kerching’
ITV is aiming to do its bit to fight the cost of living crisis by launching a new affiliate marketing…
Google faces GDPR probe over PaLM2 AI programme
Google has become the latest tech giant to have its collar felt by the data protection authorities over its AI…
‘Young and trendy’ marketers out of touch with reality
Marketers and their agencies stand accused of producing campaigns that only actually appeal to them, rather than to consumers at…
Iris appoints top duo as ‘lifers’ make way for new blood
Global agency group Iris has drafted in the senior duo of Accenture Song’s Zoe Eagle and House337’s Katy Hopkins as…
Joan London hires four to senior team for growth spurt
Independent agency Joan London has made four new hires – including three senior creatives – as it continues its expansion…
Insight chiefs woo ‘outsiders’ for AI recruitment drive
Data and insight professionals are facing an uphill battle to adapt to the impact artificial intelligence tools are having on…
Ex-LadBible chief nets MD role in VCCP Media shake-up
Former LadBible director of marketing and communications Lindsay Turner has emerged as VCCP Media’s new managing director as part of…