Industry braced for major disruption in online ad market
Marketers remain unprepared for the widescale disruption to online advertising once Google rolls out its new Chrome browser, with most…
data-driven marketing
Pets at Home hires media shop for data-driven overhaul
Pets at Home UK is ramping up its use of data-driven marketing by overhauling its media, content and commerce strategy…
UGC and social boom as omnichannel shopping soars
Major shifts in consumer behaviour are making the world far more complex for both brands and retailers, with the rise…
Motorway steers into new agency for expansion drive
Used-car marketplace Motorway, which claims to be the UK’s fastest growing second-hand motor business, has handed its advertising and marketing…
Body Shop hires new CMO in double senior appointment
The Body Shop has drafted in new marketing and finance chiefs for its senior leadership team to help drive growth…
Madmen urged to be more nuanced to woo ‘new men’
Brands must ditch the monolithic, narrow-minded view of masculinity and make a shift in how they reach men, to build…
Mail the ‘most influential channel’ for British voters
The Labour Government’s honeymoon period may be well and truly over – and another general election years away – but…
EasyJet brings in Oliver as in-housing plans take off
EasyJet has confirmed it is partnering with Oliver to help transform its marketing operation with the launch of its own…
Brands miss out on £274bn due to accessibility failings
Mainstream brands stand accused of failing to make products that cater to the individual needs of those with both invisible…
Scope features real-life family in Christmas TV appeal
Disability equality charity Scope is launching a TV appeal which reveals ‘the hidden cost of Christmas’ for disabled families. The…