Brands look to AI to plug holes in loyalty scheme ROI
Large businesses are refocusing customer engagement investment on emerging technologies, notably AI, amid claims that traditional techniques such as loyalty…
data-driven marketing
In pod we trust: Young prefer audio over social media
Podcasts have emerged as the new go-to medium for brand discovery, especially among younger audiences, with a new study suggesting…
Santander boosts deal with Dentsu for global SME blitz
Santander’s business division has drafted in Dentsu to support the globalisation of its international growth platform for small businesses, with…
Marketers blame silo culture for holding back CX plans
Organisational contraints – including siloed data and tech – are continuing to thwart senior marketers, with two-thirds admitting that their…
Lund moves up to Mission CEO as Clifton steps down
Mission Group chief executive James Clifton is stepping down after five years in the role to pursue “a new opportunity”…
ICO hails 40 years in office but fails to mention GDPR
The Information Commissioner’s Office is marking its 40th anniversary by detailing the most important moments in data protection and information…
Google balks at ‘staggering’ US call for Chrome sell-off
The US Department of Justice is demanding that Google sells its web browser Chrome, shares data and search results with…
Horlicks gets down with the kids for Chocoland launch
Horlicks is continuing its drive to become more relevant to the younger generation with a new variant, Horlicks Kids, Chocoland,…
CMOs: Media now top of food chain as driver of growth
Marketing chiefs have laid down the gauntlet to media agencies, the one-time “barrow boys of adland”, to spearhead the discipline’s…
Marketers to up GenAI spend despite limited success
The hype around the advertising and marketing industry’s use of generative AI might not yet match the reality – with…