‘Secret sauce’ to turn shoppers into brand champions
Brand owners are being urged to tap into the “secret sauce” of effective relationship marketing, with a new study revealing…
data-driven marketing
Industry ‘must take more active role in healing society’
Marketing and advertising professionals are being urged take a more active role in healing the increasingly divided society, by solving…
Havas Media hires top strategy chief from Wavemaker
Havas Media Network UK has appointed a new group head of strategy as part of plans to reimagine the strategy…
Charities can expect double spike in Christmas giving
Charities running pre-Christmas campaigns should prepare for two donation spikes in the week before Christmas – Friday December 20 and Monday…
LinkedIn caves in over AI data but tech fightback begins
LinkedIn has become the latest tech giant to cave into pressure over its artificial intelligence training programme following an intervention…
Disgruntled consumers fuel fears over Google changes
Fresh evidence has emerged about the threat of major “signal loss” when Google lets Chrome users adjust privacy settings to eliminate…
Trip through time opens John Lewis three-part ad series
The countdown to Christmas has started early at John Lewis, which is launching the first ad in a three-part series…
Marketers urged to rewrite rulebook to woo Gen Alpha
Brands aiming to tap into Generation Alpha consumers – those born after 2010 who are already worth £237.3bn through their…
Very Group overhaul to fuel expansion of retail media
Online shopping giant the Very Group, the company behind Very.co.uk and Littlewoods, has overhauled its retail media proposition, amid plans…
Vodafone cut off for claiming it can match BT ‘for less’
Vodafone may have won praise in some quarters for gaining market share during the cost of living crisis but it…