Medialab brings in gang of four to top executive team
Independent agency Medialab is continuing to beef up to its leadership team and strategic capabilities with four new key appointments…
data-driven marketing
ITG hands first chief creative officer job to insider Wilby
Inspired Thinking Group (ITG), the tech-based content specialist, has appointed its first ever chief creative officer as part of plans…
Marketers eye data boost as war on churn takes priority
Data-driven marketing strategies are front of mind for UK professionals for the year ahead, with almost two-thirds citing first-party data-sets as…
Retailers ‘must rethink game plan for Black Friday deals’
Over two-thirds of UK consumers might have already begun their festive shopping, but Black Friday remains a key milestone, with…
RNIB #BeforeYouAsk activity mounts LadBible takeover
The Royal National Institute of Blind People (RNIB) has joined forces with Wavemaker UK on the first-ever accessible campaign with…
Prezzo drafts in new CMO as recovery plan takes shape
Italian restaurant chain Prezzo is aiming to shake up its customer experience strategy with the appointment of a former Pret…
Most content management systems ‘have hit their limit’
Further evidence has emerged of the major issues many brands are facing with their martech systems, with nearly all (93%)…
Govt urged to reinstate charity ‘soft opt-in’ in Data Bill
The DMA is joining forces with Salocin Group agency Wood for Trees and nearly 20 leading UK charities to call…
Christmas number one ‘no guarantee of sales success’
Brand owners might strive each year to get their festive ads to ride high in the popularity charts but success…
Bargain loving Brits won’t give up all data for discounts
British shoppers’ obsession with price continues to dominate the retail market, but most are willing to share only certain personal…