Meta GDPR ruling to force adtech industry to limit data
Austrian privacy activist and lawyer Max Schrems has scored yet another victory in his long-running battle with tech giant Meta…
data-driven marketing
Cost of living crisis bargain hunt shopping ‘here to stay’
Brand owners banking on a return to the days when consumers would pay “top dollar” for products and services could…
OMG hires T&Pm chief to head up data and analytics
Omnicom Media Group has appointed a new UK managing director for its Annalect data and analytics division from WPP, to…
Beyoncé stars in Launderette in Levi’s classic ad return
Levi’s is going back in time to bring a modern twist to a series of classic TV and print ads,…
MSQ swoops for New York agency to double US presence
Data and tech driven agency group MSQ has acquired New York-based creative agency SPCSHP, in a move which more than…
Accenture Song picks Google chief to drive clients’ DX
Accenture Song has beefed up its digital transformation expertise with the appointment of a senior Google executive as a new…
Waitrose targets foodies with ‘No.1 Always Comes First’
Waitrose has unveiled a new seasonal ad campaign to promote its premium, brand-owned No.1 range – relaunched earlier this year…
Man Utd woos global fans with new online shopping site
The jury might still be out on head coach Erik ten Hag’s reign at Manchester United FC but the Premier…
Dentsu BX comes to UK to take on major consultancies
Dentsu is expanding its business transformation practice into the UK&I to take on the big consultancy groups by bringing together…
Why now is the time to rethink B2B marketing model
B2B marketing is in desperate need of a reset. For too long, marketers have clung to safe, formulaic strategies that…