UK ‘way ahead of G7 rivals’ on AI but major issues loom
The UK is leading other G7 nations in terms of its readiness to adopt, deploy, and integrate artificial intelligence, with…
data-driven marketing
Marketers ‘must tap into the Xmas generational divide’
Christmas advertising and marketing campaigns might be well under way but, for any brands that are agile enough to change…
Lords set to debate Data Bill charity soft opt-in U-turn
The Government’s data reforms are progressing through Parliament, and have already entered the so-called committee stage, with members of the…
Aldighieri takes top DMA role as Combemale steps aside
DMA chief executive Chris Combemale is to step down after 15 years at the helm, triggering the promotion of managing…
Ford channels ‘Big Cat Energy’ for Puma Gen-E reveal
While the likes of Nigel Farage get their knickers in a twist over Jaguar’s new branding, Ford is quietly getting…
Stop, look and listen: ‘Audio ads are the one to watch’
Marketers are missing a trick by not including audio in their campaigns, with growing evidence to suggest that not only…
The North Face hires agency for Euro social media brief
Outdoor clothing brand The North Face has strengthened its relationship with digital shop Share Creative by handing the agency its…
CMA defuses row over OOH deals on EV charger points
The Competition & Markets Authority has attempted to settle fears that the roll out of electric vehicle charging points will…
Don’t let younger audiences drive your TV ad strategy
Reaction to Barb’s recent report on the UK TV market has sparked renewed focus on YouTube and TikTok as platforms…
Heineken and Stonegate tackle loneliness down the pub
Heineken UK has joined forces with Slug & Lettuce owner Stonegate Group for a new campaign which finally aims to…