The Chartered Institute of Marketing is joining forces with the African Marketing Confederation to collectively advance the marketing profession, for the benefit of marketers, businesses and society in both Africa and the UK.
The newly established partnership aims to foster the advancement and mobility of the marketing profession, offering professional marketers and practitioners access to development opportunities.
Both organisations will collaborate to advance the profession by aligning marketing standards, education, and qualifications.
Marketers across Africa and the UK will benefit from the latest resources designed to enhance their skills, advance their careers, and improve the performance of their organisation.
CIM chief executive Chris Daly said: “The formal collaboration between CIM and AMC is founded on our mutual vision to elevate the marketing profession, benefiting individuals, businesses, and society as a whole.
“The strategic partnership will also see CIM provide access to its Global Professional Marketing Framework, with the aim of aligning AMC’s standards to the framework, creating a pathway for marketers to advance their careers both in the UK and across Africa.
“We see this partnership as just the start and look forward to working closely with AMC to enhance our agreement and introduce new benefits to both audiences. Together we will empower marketers to navigate key challenges, seize opportunities, and make meaningful contributions to society through their expertise and leadership.”
AMC president Helen McIntee added: “This collaboration provides marketers extensive opportunities for professional growth, including broader access to training, qualifications, cutting-edge thought leadership, and insights into emerging trends.
“By empowering marketing professionals in Africa and the UK, we will equip them with the skills needed to navigate uncertainty and drive business growth, ultimately benefiting society as a whole.”
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