CIM joins coalition to call for Govt skills partnership
The Chartered Institute of Marketing has joined forces with leading UK professional and membership bodies to call for a stronger,…
Chartered Institute of Marketing
Industry suffers lack of joined up AI and digital skills
Tension between rapid technological change and stagnant organisational skills is threatening the UK’s marketing competitiveness, with the vast majority of…
CIM signs pact with African group to advance profession
The Chartered Institute of Marketing is joining forces with the African Marketing Confederation to collectively advance the marketing profession, for…
Lack of professionalism is hurting industry, CIM claims
The Chartered Institute of Marketing is calling for the introduction of consistent, industry-wide standards that hold business functions accountable, following…
Lack of brand action fuels warning over green squashing
Marketers are growing increasingly concerned about their companies’ willingness to engage in sustainability communications and fear the rise of a…
Marketers stew as fears grow over burnout, cuts and AI
Marketers might seem like a resilient bunch but scratch beneath the surface and you will find a profession in crisis,…
CIM unveils new qualifications for marketers to thrive
Marketers are being offered a new suite of qualifications from the Chartered institute of Marketing, designed to provide the skills and…
Rise of new tech threatens to open up fresh skills gap
Marketers are facing a race to keep up with the demands of new technology, despite a slight improvement in their…
Marketers face Catch 22 over environmental campaigns
Marketers are facing a classic dilemma; they know consumers want brands to promote their environmental credentials yet professionals are hampered…
UCAS expands service as bosses hail apprenticeships
University application service UCAS is to expand its offering to enable young people to search and apply for apprenticeships across…