Lack of brand action fuels warning over green squashing
Marketers are growing increasingly concerned about their companies’ willingness to engage in sustainability communications and fear the rise of a…
Chartered Institute of Marketing
Marketers stew as fears grow over burnout, cuts and AI
Marketers might seem like a resilient bunch but scratch beneath the surface and you will find a profession in crisis,…
CIM unveils new qualifications for marketers to thrive
Marketers are being offered a new suite of qualifications from the Chartered institute of Marketing, designed to provide the skills and…
Rise of new tech threatens to open up fresh skills gap
Marketers are facing a race to keep up with the demands of new technology, despite a slight improvement in their…
Marketers face Catch 22 over environmental campaigns
Marketers are facing a classic dilemma; they know consumers want brands to promote their environmental credentials yet professionals are hampered…
UCAS expands service as bosses hail apprenticeships
University application service UCAS is to expand its offering to enable young people to search and apply for apprenticeships across…
Resilient marketers ‘see silver lining in storm clouds’
The prophets of economic doom might be circling but top marketers are confident that they will still be able to…
Marketing companies act on burnout but fears remain
The vast majority (75%) of marketers believe their employers now take the mental health of their employees more seriously since…
Young eye marketing roles but parents aren’t so sure
As students across England, Wales and Northern Ireland find out their A-level results, three-fifths of those aged 16 to 21…
Bullish marketers upskilled and raring to get stuck in
Marketers believe they are emerging fitter, stronger and with the right skills to succeed in the future, following the challenges…