Resilient marketers ‘see silver lining in storm clouds’
The prophets of economic doom might be circling but top marketers are confident that they will still be able to…
Chartered Institute of Marketing
Marketing companies act on burnout but fears remain
The vast majority (75%) of marketers believe their employers now take the mental health of their employees more seriously since…
Young eye marketing roles but parents aren’t so sure
As students across England, Wales and Northern Ireland find out their A-level results, three-fifths of those aged 16 to 21…
Bullish marketers upskilled and raring to get stuck in
Marketers believe they are emerging fitter, stronger and with the right skills to succeed in the future, following the challenges…
Marketers fear being fingered by ‘greenwashing’ rap
Marketers are increasingly getting the heebie-jeebies over working on sustainability campaigns due to fears that their company or clients will be accused…
CIM opens global push to find ‘Marketer of the Future’
While agencies vie to attract school-leavers into entry-level jobs, the Chartered Institute of Marketing is aiming to woo more university…
Marketers call for tougher rules; do they mean it man?
Most marketers say they would welcome stricter regulation of the advertising industry, with just 26% of professionals reckoning the current…
CRM, analytics and UX skills in demand for recovery
The Covid pandemic may have decimated marketing budgets as well as jobs, but with the recovery under way technical skills…
Consumer concerns fuel fears of widespread data abuse
Fresh evidence of potential data abuse has emerged in a Chartered Institute of Marketing study which reveals that the majority (55%)…