Marketers are being offered a new suite of qualifications from the Chartered institute of Marketing, designed to provide the skills and behaviours needed to thrive in the ever-evolving marketing landscape.
The qualifications, which will be available from September, focus on fostering digital agility, equipping marketers with the expertise to harness the latest technologies effectively, and empowering them with the knowledge and confidence to have a positive impact on people, profit and the planet, the CIM claims
Tailored to the needs of marketing professionals, the courses offer practical, digital-focused learning that can be directly applied to real-world scenarios. The new qualifications are designed to support marketers at all levels, who want to upskill and drive their careers.
The qualifications were developed following a global consultation of marketers and employer-led research into the current challenges and requirements impacting both individuals and organisations and in alignment with CIM’s newly updated Global Marketing Professional Framework (GMPF). New studying patterns and topic areas were also reviewed and analysed to ensure the new qualifications reflected the current and future needs of marketers.
The new qualifications available include:
– Foundation Certificate in Professional & Digital Marketing
– Certificate in Professional & Digital Marketing
– Diploma in Professional & Digital Marketing
CIM research found that both in-house (78%) and agency marketers (65%) are concerned about skills shortages. The new qualifications are designed to help CMOs upskill their internal marketing teams and ensure future employees have real-world marketing skills.
Previous assessment processes have been reviewed and updated to make qualifications more manageable and easier for marketers to fit into their busy lives.
Assessments will now be conducted online which provides more choice and flexibility for marketers to structure learning around their personal and working lives. It will also enable marketers to progress through a qualification at their chosen pace, demonstrating their progress via digital badges. These badges allow marketers to show their level of qualification, experience, and seniority, providing employers with an easily identifiable way to recognise marketing talent and commitment to CPD.
CIM chief executive Chris Daly said: “Marketers now face a seemingly ever-changing digital landscape. At CIM, we recognise this trend, and that’s why I’m excited to be announcing our new qualifications, which offer cutting-edge digital learning. Our new qualifications ensure that marketers can develop confidence in their abilities, drive personal career development whilst balancing industry demands and their busy everyday lives.
“The qualifications will also give marketers at all levels the ability to have a greater commercial and societal impact, allowing them to excel both now and in the future.”
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