Modern Citizens appoints top duo as CSO Gibson exits
Modern Citizens – the agency formed from the merger of Creature London, Positive London, and Positive Netherlands – has beefed up its…
data-driven marketing
Broadband giants busted in ASA small print crackdown
The UK’s leading broadband providers, BT, EE, O2, Virgin Media, Plusnet and TalkTalk, have all been battered by the ad watchdog…
Online shopping returns to growth for first time in years
Online sales grew last month for the first time since for more than three and a half years in what…
Immediate Media unveils Prism data insight platform
Immediate Media, the publishing group behind Radio Times, Good Food, Nutracheck, HistoryExtra and BBC Gardeners’ World Magazine, has launched new…
Dentsu: ‘Embrace innovation and use it to make impact’
If 2024 was the year when generative AI moved into the mainstream, 2025 will drive marketers towards a fully addressable,…
What will it take for brands to shine in golden quarter?
With just 11 weeks until Christmas, retailers are already gearing up for the festive season. And, with recent research suggesting…
Chippy tea: Adam & Eve lands IPA top prize for McCain
Adam & Eve DDB has scooped one of the industry’s top awards, landing the IPA Effectiveness Awards grand prix for…
Lloyds unveils major data-led campaign for app relaunch
Lloyds is launching what it claims it its biggest-ever multi-channel campaign – bringing together more than 500 different assets –…
Kwik Fit lays down ‘drive away happy every time’ ad blitz
Car maintenance provider Kwik Fit has unveiled a “surreal” ad campaign featuring a helpful, friendly Kwik Fit technician who rolls…
Marketreach enlists industry chiefs for ‘Totally Mailed It’
Royal Mail’s business unit Marketreach is launching a call to arms featuring industry leaders showcasing the “surprising” power of direct…