Pressure mounts on brands to show greater humanity
While most consumers feel the world is going in the wrong direction globally, they are determined not to let the…
data-driven marketing
Bellwether reaction: Learn how to protect against frost
The latest IPA Bellwether Report shows the green shoots which emerged earlier this year have now been caught in a…
Visa signs retail data insight deal with Analytic Partners
Payment giant Visa has signed a multi-year global deal with Analytic Partners to offer marketing spend optimisation analytics for both…
Direct marketing glows as adspend is hit by big freeze
Uncertainty over the imminent Autumn Budget triggered a mass pause on total marketing budgets during the third quarter of 2024,…
Tom Kerridge cooks up NEFF ads to push premium range
Celebrity chef and man of the moment Tom Kerridge is taking some time out from fronting Marks & Spencer’s ads…
Poundland rolls out loyalty club after extensive trials
Poundland might be known for its bargain basement pricing but the retailer is not scrimping when it comes to customer…
Dunelm refurbs online search with Google GenAI tool
UK homewares retailer Dunelm is hailing the implementation of a new generative AI tool in improving customers’ digital experience and…
Brands ‘must go beyond ethics to build moral compass’
To truly win the hearts and wallets of today’s consumers, acting ethically is no longer enough; brands need to go…
Co-op to boost retail media network with urban screens
Co-op is ramping up its retail media network by installing 300 new front-of-store digital screens in urban locations, including in…
Just Eat post-purchase AI tool ‘to reward customers’
Online food delivery marketplace Just Eat Takeaway.com has followed rival Deliveroo as well as Asos, Vinted and Macy’s in adopting…