Sarah Lancashire investigates Yorkshire Tea ‘biccie’ theft
Yorkshire Tea has enlisted Happy Valley and Black Doves star Sarah Lancashire for its latest ad campaign, which sees the…
data-driven marketing
How you can thrive in 2025…with new digital marketing
As 2025 takes hold, our thoughts turn to the trends that will shape the digital marketing industry over the next…
UK to rein in customer data use in big tech crackdown
New measures to block tech giants from using their huge banks of customer data to give themselves an unfair business…
Marketers warned as Brits threaten to cut screen-time
UK consumers have sent out a warning to digital marketers, with a third of mobile phone users vowing to slash…
Cadbury’s unwraps ‘Memory’ ad with dementia twist
Cadbury is tapping into its partnership with Alzheimer’s Research UK for the latest instalment of the Dairy Milk “There’s a…
Meta ‘spooks advertisers’ over online brand safety fears
Meta chief Mark Zuckerberg’s decision to ditch third-party fact-checking and loosen content moderation is likely to put online brand safety…
Call tool aims to take the guesswork out of marketing
Brand owners and their agencies are being offered the chance to gain valuable insights into the exact marketing campaigns, ads,…
John Lewis chief Lock departs to take up ‘passion role’
The John Lewis Partnership executive who has led the retail group’s reprise of its Never Knowingly Undersold price promise is…
Vodafone rings changes to cut marketing CO2 footprint
Vodafone is hailing a major breakthrough in the fight aganst climate change after revealing it has reduced the carbon footprint…
Tena Men bolsters ‘leaky defences’ with rugby tie-up
Tena Men is tapping into “dry January” for a new campaign designed to tackle the stigma surrounding male incontinence, fronted…