Co-op social mobility study reinforces ad industry drive
The advertising and marketing industry’s commitment to attract people from working class backgrounds has been backed by a new study which…
data-driven marketing
Online brands urged to go ‘full funnel’ or risk grim Q4
Ecommerce brands could be paying a high price for adopting a defensive summer strategy, as those who have prioritised digital…
River Action in dirty protest Pooster against water firms
Environmental charity River Action has kicked off a new ad campaign exposing what it has branded “the shocking reality” of…
Brits hit by ‘festive fervour’ as 2024 Christmas ads loom
With the first week of November being the traditional time for Christmas ads to burst onto the nation’s TV screens,…
Xmas funds shrinkage fuels rise in shopping for vintage
Shoppers are increasingly focused on value for money and smart spending in the run-up to this Christmas season, with one…
IPG taps into Acxiom for ‘mass personalisation’ platform
Interpublic Group has overhauled its data-driven marketing operation by launching a new platform designed to break up data silos and…
‘Serial returners’ create £7bn hole for online retailers
Online retailers are being hit by a major surge in people returning orders, with the TikTok “shopping haul” phenomenon being…
Jingle all the way: Most will spend more this Christmas
Nearly half of UK households (47%) do not expect cost of living pressures to affect their Christmas spending this year,…
Dr No-No: Brands face threat of ‘regressive nostalgia’
Marketing textbooks might well state that consumers look to nostalgia in hard times but brand owners are being urged to…
Young raid Bank of Mum and Dad and hold all the cards
The days when the Bank of Mum and Dad was mainly used for a leg-up on the property market are…