Poor access to data is forcing bosses to turn to gut-feel
Almost nine out of ten business leaders say they must now make decisions faster than ever before yet many simply…
data-driven marketing
It’s complicated: Consumers split on future of cookies
Brands must strike a balance between privacy, personalisation and control for online advertising with more than a third (38%) of…
New Diet Coke spot gets passionate with Jamie Dornan
Diet Coke is aiming to stir up the passions with its latest brand ambassador – 50 Shades of Grey star…
Brands can help ‘bruised Britain’ cure ‘crisis hangover’
Brands are being urged to step up to the plate on the back of a new study which shows Brits…
Norwich FC offers support to fans to fight rise in suicide
Norwich City Football Club has once again joined forces with Samaritans to launch a new campaign for World Mental Health…
Black Friday ‘lays foundations for true customer loyalty’
Some marketers may still view “cyber month” – typified by Black Friday and Cyber Monday – as a short-term tactic…
UK court kicks out Meta bid to block £2.3bn class action
Meta’s week has gone from bad to worse; just days after the EU’s top court ruled it must limit the…
Iris hires Ogilvy New York creative chief as global CCO
Iris Worldwide has found a successor to global chief creative officer Grant Hunter, who stepped down last month after 20…
Brands miss out on booming Boomers’ ‘big digital shift’
Brands are missing out on the world’s wealthiest generation by falling to wake up to Baby Boomers’ increasing use of…
Certification plan aims to finally tackle online ad privacy
Key players in the marketing and publishing industry are working with the Information Commissioner’s Office in an attempt to finally…