Data overload puts actionable intelligence ‘out of reach’
Business leaders are increasingly dependent on dashboards but drowning in uncertainty due to a lack of time to scrutinise data…
data-driven marketing
ASA bans ‘offensive’ Jaded London ‘show of strength’ ad
Fashion retailer Jaded London has been whacked by the ad watchdog over two Instagram posts promoting a shoe brand that…
New Zenith UK chief Rogers shakes up leadership team
Zenith UK has made a series of senior appointments as new chief executive Sannah Rogers, who joined the business in…
How you can thrive in 2025…with influencer marketing
Influencer marketing has become a cornerstone of modern digital marketing. No longer the new kid on the block, it has…
Brits head to shops, not online, for Xmas spending spree
Fresh evidence has emerged that more UK consumers are shopping instore than online this Christmas, as spending on gifts and…
Go Inspire boosts leadership with five key appointments
Go Inspire, the Xerox-owned marketing services and print business, has strengthened its senior team with five top appointments, designed to…
Brave Bison buys sports marketing agency in £11m deal
AIM-listed digital media and martech company Brave Bison, backed by brothers Oli and Theo Green, has agreed to acquire the…
MSQ Sport + Entertainment appoints first strategy chief
MSQ Sport + Entertainment, the agency which was launched in June and is headed by former M&C duo Steve Martin…
How you can thrive in 2025…by betting on thinking big
In 2025, the fastest growing brands will better balance short-term sales growth and long-term brand building. At first glance, this…
Tech giants rake in half of digital spend as agencies fall
A new report by WPP-owned GroupM has confirmed exactly why rival Omnicom is lining up a $30bn-plus mega merger with…