Lidl signs deal with Google and Meta for targeted ads
Lidl is aiming to provide loyalty club members with more tailored advertising after updating its permissions to begin sharing customer…
data-driven marketing
Brits digging deep as spring puts the garden into bloom
Green-fingered Brits are actively revamping their outdoor spaces, despite the sudden cold snap and financial chills, with demand expected to…
Data privacy fears ‘scupper plans for personalisation’
UK marketers are increasingly grappling with how to balance personalisation and privacy, amid fears brands simply do not have the…
All In Census launches: ‘Make sure your voice is heard’
The UK advertising industry is running its third All In Census today, the biggest industry-wide workforce survey of its kind….
NCSC uses knight in shining armour for 2SV ad blitz
The National Cyber Security Centre (NCSC) has today unveiled a new multichannel campaign under the Stop! Think Fraud initiative, encouraging…
More and more accepting post-Covid return to work
Five years since the Covid pandemic struck, new data suggests the marketing industry – and others – may have finally…
Millwall FC targets fanbase with new reward programme
Millwall FC might have a certain reputation, but the club is aiming to tap into the passion of its fanbase…
TikTok beefs up parental controls and ties with adland
TikTok is aiming to appease parents and regulators alike with the launch of a new scheme which enables parents to…
Publicis Sapient eyes data boost with AWS partnership
Publicis Sapient has signed a five-year global deal with Amazon Web Services to tap into artificial intelligence and machine learning…
William Hill Vegas appoints Sky Bet agency to account
Evoke Group-owned William Hill Vegas is aiming to cement its strategic transformation and build on the success of the past…