Lack of brand action fuels warning over green squashing
Marketers are growing increasingly concerned about their companies’ willingness to engage in sustainability communications and fear the rise of a…
data-driven marketing
Balance authenticity and accuracy for DEI success
With Black History Month (BHM) just ended, it’s a good time to reflect on charities’ progress on equality, diversity and…
Aldi, Etsy, Sainsbury’s, Asda and Debenhams: Jingle bells
The 2024 Christmas advertising battle has officially opened, with new campaigns featuring friendly giants, gnomes, vegetables and Liz Hurley, while…
John Lewis Partnership jumps into bed with DunnHumby
John Lewis Partnership has joined forces with Tesco-owned DunnHumby to launch a new data platform, which it is claimed has…
AA/WARC report reaction: ‘Will Budget stunt growth?’
New figures from the Advertising Association/WARC Expenditure Report reveal total UK adspend recorded a 13.4% increase to £10bn during the second…
Golden Charter unveils debut nationwide ad campaign
Funeral plan provider Golden Charter is launching its first nationwide fully integrated consumer marketing campaign designed to show how its…
Adspend forecast to top £40bn this year after Q2 boom
Economists looking for evidence of growth in the UK economy need look no further than the advertising and marketing industry,…
Industry backs the Budget but tax rises trigger warning
The ink might only just be drying on Chancellor Rachel Reeves’ first Budget but both the marketing and education sectors…
Harrods overhauls platform for online shopping boost
Harrods has revamped its online shopping platform as part of a major transformation of its digital operations designed to provide…
Pinterest accused of illegal ad tracking in GDPR breach
Social media platform Pinterest is the latest tech giant to have fallen foul of data protection and privacy stalwart Max…