Carlsberg Group appoints global social media agency
Carlsberg Group, the company behind the eponymous lager brand as well as San Miguel, Kronenburg 1664, Holsten, Tuborg and Tetley’s,…
data-driven marketing
Flash a-ah: P&G Dust Magnet ad gets clean bill of health
The latest TV ad for Procter & Gamble’s Flash Dust Magnet might be cheesy, even annoying, but according to the…
Boots, Post Office, Lidl, Coca-Cola, Lego: Deck the halls
Anyone who is already bored of 2024’s Christmas campaigns, complete with gnomes, giants, elves, tinsel and large tables of festive…
Kantar reveals top trends for marketers to survive 2025
Marketers seeking help in devising their strategies for the new year have been given a boost with the release of…
Young flock back to British high streets in retail revival
Those searching for proof of the fickleness of youth need look no further than a new report which reveals that,…
Shelter, Morrisons, Argos, Dobbies, Freemans get festive
As many people recognise, Christmas TV ads are just like London buses, you wait for ages for one to arrive…
‘Smart devices collecting data with reckless abandon’
Tech companies stand accused of making “excessive” requests for access to users’ personal data, with smart devices such as TVs,…
M&S, Amazon, Waitrose, Fatface, Greggs join the fray
Another day, another barrage of festive ads has burst on to screens large and small across the UK, as brands…
Which? exposes shady festive deals in Christmas blitz
Which? is aiming to tap into the festive fervour to fight against the unfair treatment of consumers and helping people…
HMRC urges Brits to ‘Be On It’ in renewed digital drive
HMRC is launching a renewed push to raise awareness of its digital channels and encourage customers to make use of…