Youth body taps into gaming to dish out financial advice
The National Citizen Service Trust, the only dedicated public body for youth, and a key component of the Government’s National…
data-driven marketing
Air Lingus jumps aboard Uncommon for global account
Irish national airline Aer Lingus is promising to connect with customers on a deeper, more emotional level following the appointment…
Media and tech staff ‘have best mental health benefits’
With Blue Monday in full swing, and the working from home debate raging louder than ever, a new study claims…
Former Sky Protect chief lands CMO role at ManyPets
Specialist pet insurance brand ManyPets is aiming to drive customer growth with the appoinment of a new chief marketing officer….
Getty and AP spearhead war on Govt AI copyright plans
The Government is facing a major backlash from major companies in the £100bn creative industries over its ambitious “AI Opportunities…
Charities eye £290m boost after Data Bill amendment
Charity marketers have secured Government backing for an amendment to the new data reform bill to extend the ‘soft opt-in’…
Bellwether: AI is delivering but has Britain got talent?
While many in the industry – including trade body the DMA – have been desperate to shake off the negative…
How you can thrive in 2025…with data-driven precision
Once again, advertising is set to operate against a backdrop of uncertainty this year. Amid ongoing price pressures and global…
National Lottery operator hands comms brief to M&C
UK National Lottery operator Allwyn Group, which also runs competitions in Austria, the Czech Republic, Greece, Cyprus, Italy, the US,…
‘Brands must embrace new media landscape – or wither’
How marketers tackle the disruption of Google search, the growing influence of AI and the continued rise of retail media…