Weightmans’ first blitz to bust ‘cutthroat law firm’ myth
Top 40 law firm Weightmans is launching its first-ever marketing blitz to champion its brand purpose and show that it…
data-driven marketing
John Lewis, Disney, Tekla, Lidl, Le Chameau: Festive feast
For many, the build up to Christmas only really begins once the John Lewis festive spot lands, so it is…
GB Racing saddles up with the7stars to woo new punters
Great British Racing, the official marketing and promotional body for the so-called “sport of kings”, is aiming to raise the…
WFH warning as bosses insist ‘out of sight, is out mind’
Marketing and advertising professionals are facing a classic working from home dilemma, with two-thirds (68%) of UK bosses believing an…
Boots lifts retail media with LiveRamp and Criteo deal
Boots has signed up as the launch client for a new advertising platform being launched by data giant LiveRamp and…
Fresh call for ‘urgent’ crackdown on betting advertising
The Government is being pressed to take “urgent action” to protect the public – especially children – from gambling harms,…
Nectar and Marriott jump into bed for mutual benefit
Sainsbury’s owned Nectar360, which operates the Nectar loyalty scheme, has signed a deal with Marriott Bonvoy that will give customers…
Retail media boom to fuel new surge in owned networks
The meteoric rise of owned media networks – driven predominantly by the retail industry – is set to continue in…
Acorn Adventure relaunches brand with Modern Citizens
Outdoor education specialist Acorn Adventure has launched a new identity and strategic brand vision as it becomes a digital gateway…
‘Things can only get better’: Marketers upbeat on 2025
Marketing chiefs are heading towards the new year with a renewed sense of optimism, with two-thirds (65%) believing the business…