ICO hails 40 years in office but fails to mention GDPR
The Information Commissioner’s Office is marking its 40th anniversary by detailing the most important moments in data protection and information…
data-driven marketing
Google balks at ‘staggering’ US call for Chrome sell-off
The US Department of Justice is demanding that Google sells its web browser Chrome, shares data and search results with…
Horlicks gets down with the kids for Chocoland launch
Horlicks is continuing its drive to become more relevant to the younger generation with a new variant, Horlicks Kids, Chocoland,…
CMOs: Media now top of food chain as driver of growth
Marketing chiefs have laid down the gauntlet to media agencies, the one-time “barrow boys of adland”, to spearhead the discipline’s…
Marketers to up GenAI spend despite limited success
The hype around the advertising and marketing industry’s use of generative AI might not yet match the reality – with…
Industry braced for major disruption in online ad market
Marketers remain unprepared for the widescale disruption to online advertising once Google rolls out its new Chrome browser, with most…
Pets at Home hires media shop for data-driven overhaul
Pets at Home UK is ramping up its use of data-driven marketing by overhauling its media, content and commerce strategy…
UGC and social boom as omnichannel shopping soars
Major shifts in consumer behaviour are making the world far more complex for both brands and retailers, with the rise…
Motorway steers into new agency for expansion drive
Used-car marketplace Motorway, which claims to be the UK’s fastest growing second-hand motor business, has handed its advertising and marketing…
Body Shop hires new CMO in double senior appointment
The Body Shop has drafted in new marketing and finance chiefs for its senior leadership team to help drive growth…