Prezzo drafts in new CMO as recovery plan takes shape
Italian restaurant chain Prezzo is aiming to shake up its customer experience strategy with the appointment of a former Pret…
data-driven marketing
Most content management systems ‘have hit their limit’
Further evidence has emerged of the major issues many brands are facing with their martech systems, with nearly all (93%)…
Govt urged to reinstate charity ‘soft opt-in’ in Data Bill
The DMA is joining forces with Salocin Group agency Wood for Trees and nearly 20 leading UK charities to call…
Christmas number one ‘no guarantee of sales success’
Brand owners might strive each year to get their festive ads to ride high in the popularity charts but success…
Bargain loving Brits won’t give up all data for discounts
British shoppers’ obsession with price continues to dominate the retail market, but most are willing to share only certain personal…
Brands look to AI to plug holes in loyalty scheme ROI
Large businesses are refocusing customer engagement investment on emerging technologies, notably AI, amid claims that traditional techniques such as loyalty…
In pod we trust: Young prefer audio over social media
Podcasts have emerged as the new go-to medium for brand discovery, especially among younger audiences, with a new study suggesting…
Santander boosts deal with Dentsu for global SME blitz
Santander’s business division has drafted in Dentsu to support the globalisation of its international growth platform for small businesses, with…
Marketers blame silo culture for holding back CX plans
Organisational contraints – including siloed data and tech – are continuing to thwart senior marketers, with two-thirds admitting that their…
Lund moves up to Mission CEO as Clifton steps down
Mission Group chief executive James Clifton is stepping down after five years in the role to pursue “a new opportunity”…