M&C Saatchi appoints new group chief strategy officer
M&C Saatchi Group UK is strengthening its integrated leadership team with the appointment of a new group chief strategy officer,…
data-driven marketing
London Eye starts year-long campaign for 25th birthday
The London Eye is marking its 25th birthday with the launch of a year-long, multi-channel campaign focusing on the human…
Brits give existing homes a facelift as moving costs soar
Home improvement brands are being urged to up their game on the back of a new study which reveals that…
WPP steps up data arms race with InfoSum acquisition
WPP is aiming to supercharge its data operations with the acquisition of “clean room” pioneer InfoSum, which will sit within…
Frenemy at the gates: Industry battles with future of AI
The marketing and advertising industry is facing a classic dilemma over the adoption of artificial intelligence tools, with most professionals…
‘Mammoth’ campaign aims to save ‘at risk’ orangutans
Borneo Orangutan Survival UK is aiming to tap into the upcoming National Wildlife Week (April 5-9) to educate the British…
The7stars ties with Starcount for geo-targeting tool
Independent media agency is launching a new audience insights and activation platform, designed to tackle the growing challenges surrounding precision…
Very Group opens in-house data-driven creative agency
The Very Group, the company behind Very.co.uk and Littlewoods, is taking on the agency market with the launch of its…
M&S customer data ‘failings’ trigger Sparks investment
Marks & Spencer is investing “well north of £200m” in a tech upgrade to put the Sparks loyalty scheme at…
‘Henry VIII’ clauses threaten to derail data reform bill
Privacy campaigners have issued a stern warning to ministers that the Data (Use & Access) Bill could trigger a widespread…