WPP tackles revolt with free beef ragu and garlic bread
WPP is busting the myth that there is no such thing as a free lunch by wooing staff back to…
data-driven marketing
Visitors become star of the show in Mme Tussauds blitz
Madame Tussauds London is shifting away from celebrity figure-centric communications by putting the spotlight on the interactivity of the visitor…
Maya Angelou flies over the rainbow for Virgin Atlantic
Virgin Atlantic is launching a new global multi-channel campaign designed to champion the travel company’s spirit of openness and travelling…
Just 3% of brands have no plans for AI personalisation
Personalisation efforts might be patchy at best, but brands are not giving up the ghost just yet, with 97% of…
Growth is not enough; CMOs must be market shapers
The challenges faced by CMOs are numerous: declining budgets, an ever-expanding scope of responsibility and difficulty proving the value of…
Charities urged to create seamless digital experiences
Fast online load times, clear asks and easy to complete forms should be a top priority for charities’ digital strategies,…
Ford Pro lets doers do the talking in latest campaign
Ford Pro, the company’s commercial vehicles division, is taking a no-nonsense approach to promoting its vans by celebrating workers and…
Belvoir Farm appoints agency for new brand platform
Premium drinks company Belvoir Farm has appointed independent agency Joint across brand and product marketing following a competitive process. Founded…
Personalisation is still a struggle, UK marketers admit
Consumer marketers continue to struggle with personalisation, with only just over two-fifths (44%) believing their campaigns and content are effectively…
News UK buys into Brave Bison after Fifth Group deal
News UK has agreed to sell influencer marketing agency The Fifth Group to Brave Bison-owned social strategy and creative agency…