Cookies: ‘We’ve come too far to turn the car around now’
Five years, three months and seven days since Google first announced plans to kill off third party cookies by 2022,…
data-driven marketing
Screwfix appoints new agency for advertising overhaul
Kingfisher-owned Screwfix is plotting a major overhaul of its advertising and marketing activity following the appointment of M&C Saatchi Group UK,…
Brussels batters Apple and Meta with first DMA fines
The European Commission has fined Apple €500m (£429m) and Meta €200m (£171m) in the first ever monetary penalties issued for…
Most consumers willing to pay more for favourite brands
As UK supermarkets gear up for a major price war, it seems they could be missing the mark with a…
FT appoints global media agency to drive subscriptions
The Financial Times has appointed a new global media agency to supporting its long-term strategic vision and growth ambitions as…
Now Google scraps easy opt out for third-party cookies
Google has doubled down on third-party cookies by abandoning plans to launch an easy opt out from tracking, in a…
Jack Daniel’s appoints first dedicated influencer agency
Brown-Forman owned Jack Daniel’s has strengthened its relationship with independent agency Five by Five with the appointment of TSA as…
OMG pools global influencer marketing into Creo brand
Omnicom Media Group is overhauling its global influencer marketing services by consolidating the business into data-driven agency Creo as it…
Uber Boat Thames service hires agency for app launch
River-based transport operator Uber Boat by Thames Clippers has appointed Atomic London to devise the launch strategy of its new…
Firms failing to tackle data basics before rushing into AI
Fears that poor data could scupper the effective adoption of artificial intelligence systems appear to have been confirmed, with most…