Netflix expands programmatic ad trials in EMEA region
Netflix is boosting its programmatic offering in beta in the EMEA region, in a move designed to provide more buying…
data-driven marketing
Brits getting trim in the gym as fitness spending soars
The “new year, new me” mindset is well and truly alive and kicking with UK consumers, with health-conscious Brits swapping…
Ikea drops ‘pointless loyalty’ in overhaul of Ikea Family
Ikea is overhauling its loyalty scheme by bringing in a points-based system for the first time, while enhancing its mobile…
Havas Entertainment rebrands to join Arena Network
Havas Media Network UK is rebranding its culture-first agency Havas Entertainment as Arena Media UK, becoming the UK arm of…
Agencies in firing line as OECD is urged to probe WPP
Advertising and marketing agencies are facing a major challenge to their environmental record amid claims that one of the sector’s…
Man City signs Publicis Sapient as global digital agency
Manchester City FC has signed a multi-year global partnership with Publicis Sapient, to support the club’s ongoing digital transformation strategy,…
Alliance of Independent Agencies bolsters leadership
The Alliance of Independent Agencies, the UK industry body formed from the collapsed Marketing Agencies Association (MMA), has extended and…
Ogilvy One lifer Clare Lawson rewarded with global role
Ogilvy has appointed a new global president of direct marketing division Ogilvy One, handing the role to Clare Lawson, who…
Morrisons adds bonus layer as loyalty revamp continues
Morrisons is continuing to enhance its More Card loyalty scheme by adding a new bonus layer, in addition to points…
CIM signs pact with African group to advance profession
The Chartered Institute of Marketing is joining forces with the African Marketing Confederation to collectively advance the marketing profession, for…